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Getting permission: Exploring factors affecting permission marketing

9 references·1 citing·44 second hop

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References

2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
1993Making mass customization work748 cited
1995The One to One Future: Building Relationships One Customer at a Time696 cited
1999Permission Marketing: Turning Strangers Into Friends And Friends Into Customers449 cited
2001A Methodology for Linking Customer Acquisition to Customer Retention323 cited
2006A Comprehensive Analysis of Permission Marketing183 cited
2000Loyalty.com: customer relationship management in the new era of Internet marketing132 cited
2001Assessing the performance of direct marketing scoring models49 cited
1996Globally integrated marketing communications44 cited

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2011PERMISSION BASED MOBILE MARKETING AND SMS AD AVOIDANCE9 cited

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