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Consumer personality and other factors in situational brand choice variation · Study

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ArticleConsumer personality and other factors in situational brand choice variation

Ulrich R. Orth2005

Article2005

Consumer personality and other factors in situational brand choice variation

83 citations·0/0 files stored·Journal of Brand Management

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Wine Industry and Tourism Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification

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References

1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 2001Consumer perceived value: The development of a multiple item scale 1991Why we buy what we buy: A theory of consumption values 2001Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration 1988The Role of Involvement in Attention and Comprehension Processes 1987Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising 1999The Malleable Self: The Role of Self-Expression in Persuasion 1994A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility

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2014Generation Y's dining information seeking and sharing behavior on social networking sites 2008The moderating effects of product involvement on situational brand choice 2012The impact of environmental protection and hedonistic values on organic wine purchases in the US 2009Predicting Consumption, Wine Involvement and Perceived Quality of Australian Red Wine 2017Consumer preferences for wine attributes in an emerging market

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Year2005

Typearticle

Published2005-11-01

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations83

Files0 public / 0

ShelfWine Industry and Tourism

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doi10.1057/palgrave.bm.2540252

openalex_workW2094096593

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