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Role of Marketing Intelligence in Making Pricing Policy in Construction
9 references·2 citing·43 second hop
Role of Marketing Intelligence in Making Pricing Policy in Construction (2001)Role of Marketing Intelligence in Making …DBID: Analogy‐Based DSS for Bidding in Construction (1993)DBID: Analogy‐Based DSS for B…An Exploratory Study of Market Orientation in the U.K. Consulting Engineering Profession (1991)An Exploratory Study of Marke…The Eis Book: Information Systems for Top Managers (1990)The Eis Book: Information Sys…Decision‐Support System for Modeling Bid/No‐Bid Decision Problem (1990)Decision‐Support System for M…Questionnaire Survey on Bidding in Construction (1988)Questionnaire Survey on Biddi…Marketing of Construction Services (1988)Marketing of Construction Ser…Marketing Information Systems: Their Current Status in Fortune 1000 Companies (1985)Marketing Information Systems…Decision Support Systems for Marketing Managers (1979)Decision Support Systems for …Marketing Research: Methodological Foundations (1977)Marketing Research: Methodolo…Marketing intelligence and customer relationships: empirical evidence from Jordanian banks (2017)Marketing intelligence and cu…New printing technology and pricing (2008)New printing technology and p…Planning and Control Systems: A Framework for Analysis (1965)Marketing Management: Analysis, Planning and Control (1973)The status of marketing information systems, decision support systems and expert systems in the marketing function of U.S. firms (1991)Marketing Information Systems in the Fortune 500 Companies: Past, Present, and Future (1993)Marketing information systems in Fortune 500 companies: a longitudinal analysis of 1980, 1990, and 2000 (2001)A framework for management information systems (2011)Breaking Free from Product Marketing (1977)Classifying Services to Gain Strategic Marketing Insights (1983)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)The role of advertising in marketing civil/structural engineering consultancy firms (1993)Effective marketing strategies and the Nigerian construction professionals (2011)A Competitive-Bidding Strategy (1956)Intelligent decision systems (1989)Decisions with Multiple Objectives: Preferences and Value Tradeoffs. (1994)A framework for contractors to reach strategically correct bid/no bid and mark-up size decisions (2006)Risk assessment of international construction projects using the analytic network process (2009)Bidding strategy to support decision-making by integrating fuzzy AHP and regression-based simulation (2013)Bidding Strategies and Probabilities (1967)Utility-Theory Model for Bid Markup Decisions (1996)Key Factors in Bid Reasoning Model (2000)The Nature of Managerial Work (1974)Decision support systems : an organizational perspective (1978)Small firm internationalisation: an investigative survey and future research directions (2001)Defensive Marketing Strategies (2008)Dashboards as a Service (2009)Professional Construction Management (1976)A review of changes in the UK construction industry (1996)Marketing management: analysis. planning. implementation and control (2000)Marketing Practices of U.S. Contractors (2008)Methodological approach of construction business failure prediction studies: a review (2016)Marketing Research: An Applied Orientation (1994)European Journal of Business and Management (2017)International Journal of Business and Social Science (2018)The digital divide: psychographic segmentation in the Canadian banking context (2024)Beyond Accuracy: What Data Quality Means to Data Consumers (1996)The Impact of Technostress on Role Stress and Productivity (2007)Research Methods in Business Studies (2020)A case-based decision support tool for bid mark-up estimation of international construction projects (2007)AHP- and simulation-based budget determination procedure for public building construction projects (2008)Modeling the Decision-Making Process Concerning Participation in Construction Bidding (2013)Executive information systems — a special issue (1995)Framework and Method for Information Warehouse Development Processes (2000)EIS evolution in large Spanish businesses (2002)
this work references cited by second hop

References

  • 1977Marketing Research: Methodological Foundations4,351 cited
  • 1979Decision Support Systems for Marketing Managers291 cited
  • 1988Questionnaire Survey on Bidding in Construction222 cited
  • 1990Decision‐Support System for Modeling Bid/No‐Bid Decision Problem132 cited
  • 1993DBID: Analogy‐Based DSS for Bidding in Construction105 cited
  • 1985Marketing Information Systems: Their Current Status in Fortune 1000 Companies49 cited
  • 1990The Eis Book: Information Systems for Top Managers28 cited
  • 1988Marketing of Construction Services27 cited
  • 1991An Exploratory Study of Market Orientation in the U.K. Consulting Engineering Profession17 cited

Cited by

  • 2017Marketing intelligence and customer relationships: empirical evidence from Jordanian banks36 cited
  • 2008New printing technology and pricing11 cited

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