References

• 2006The Effect of Word of Mouth on Sales: Online Book Reviews5,993 cited
• 2004Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?5,913 cited
• 1987Dimensions of Consumer Expertise4,373 cited
• 1960The Functional Approach to the Study of Attitudes2,939 cited
• 2004Using Online Conversations to Study Word-of-Mouth Communication2,600 cited
• 1992You just don't understand : women and men in conversation2,589 cited
• 1992You just don't understand: Women and men in conversation2,253 cited
• 1985The Effects of Product Class Knowledge on Information Search Behavior1,994 cited
• 1969Risk Taking and Information Handling in Consumer Behavior1,397 cited
• 2008The impact of electronic word‐of‐mouth1,369 cited
• 1980Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis1,344 cited
• 2000Word-of-Mouth Processes within a Services Purchase Decision Context1,335 cited
• 1999All Negative Moods Are Not Equal: Motivational Influences of Anxiety and Sadness on Decision Making1,239 cited
• 2006eWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty1,077 cited