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Zur Historie und Soziologie des Markenwesens
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Zur Historie und Soziologie des Markenwesens (2007)Zur Historie und Soziologie des Markenwes…Die Gesellschaft der Gesellschaft (2016)Die Gesellschaft der Gesellsc…Soziologie der Marke (2005)Soziologie der MarkeCommunal consumption and the brand (2005)Communal consumption and the …Rezension: Gries, Rainer, 2003, Produkte als Medien. Kulturgeschichte der Produktkommunikation in der Bundesrepublik und der DDR (2004)Rezension: Gries, Rainer, 200…Das Erziehungssystem der Gesellschaft (2002)Das Erziehungssystem der Gese…Brand Community (2001)Brand CommunityDie Wissenschaft der Gesellschaft (1992)Die Wissenschaft der Gesellsc…Postindustrial possibilities: a critique of economic discourse (1990)Postindustrial possibilities:…Postindustrial Possibilities (1990)Postindustrial PossibilitiesSicht und Einsicht (1985)Sicht und EinsichtSicht und Einsicht : Versuche zu einer operativen Erkenntnistheorie (1985)Sicht und Einsicht : Versuche…The Strength of Weak Ties (1973)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Bowling Alone: America's Declining Social Capital (1995)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Users of the world, unite! The challenges and opportunities of Social Media (2009)Social Systems Theory as Theoretical Framework for Human Resource Management – Benediction or Curse? (2004)Planungskulturen in der Weiterbildung (2008)Where the Action is: Distributed Agency between Humans, Machines, and Programs (2008)Die Handlungsfähigkeit des Staates am Ende des Zwanzigsten Jahrhunderts (1992)The Status of the “Material” in Theories of Culture: From “Social Structure” to “Artefacts” (2002)Understanding Global Migration: A Social Transformation Perspective (2015)General Strategy Concepts and the Ecology of Strategy Discourses: A Systemic-Discursive Perspective (2006)Inclusion: Dimensions of inclusion in education (2017)Praxeologische Wissenssoziologie (2017)Encyclopedia of sociology (1992)A systemic and cognitive view on collaborative knowledge building with wikis (2008)Cultural Capital and Social Exclusion: Some Observations on Recent Trends in Education, Employment and the Labour Market (1995)Outsiders' Business: A Critical Review of Research on Immigrant Entrepreneurship (2000)The Wizards of Oz: Towards an Institutional Approach to Elites, Expertise and Command Posts (2010)Managing viable knowledge (2002)Constructivism and teaching: A new paradigm in general didactics? (2003)Kollektives Gedächtnis und Erinnerungskulturen (2008)Counter-brand and alter-brand communities: the impact of Web 2.0 on tribal marketing approaches (2010)The four Rs of place branding (2011)On the road to prosumption: marketing discourse and the development of consumer competencies (2012)Beyond Resource Mobilization? Emerging Trends in Social Movement Theory (1993)A Child‐Centred Social Investment Strategy (2002)Zum Design(begriff) der Netzwerkgesellschaft Design als zentrales Element der Identitätsformation in Netzwerken (2010)Vertrauen in Public Relations (2011)Presse- und Medienarbeit in der Unternehmenskommunikation (2014)
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References

  • 2001Brand Community3,994 cited
  • 2016Die Gesellschaft der Gesellschaft3,348 cited
  • 1992Die Wissenschaft der Gesellschaft1,251 cited
  • 2002Das Erziehungssystem der Gesellschaft808 cited
  • 1990Postindustrial Possibilities448 cited
  • 1990Postindustrial possibilities: a critique of economic discourse311 cited
  • 1985Sicht und Einsicht267 cited
  • 1985Sicht und Einsicht : Versuche zu einer operativen Erkenntnistheorie152 cited
  • 2005Soziologie der Marke97 cited
  • 2005Communal consumption and the brand73 cited
  • 2004Rezension: Gries, Rainer, 2003, Produkte als Medien. Kulturgeschichte der Produktkommunikation in der Bundesrepublik und der DDR19 cited

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