References

• 1985Mental Accounting and Consumer Choice4,875 cited
• 2008Mental Accounting and Consumer Choice3,415 cited
• 1975Specious reward: A behavioral theory of impulsiveness and impulse control.2,708 cited
• 2000Consumer Choice between Hedonic and Utilitarian Goods2,236 cited
• 1991Time-inconsistent Preferences and Consumer Self-Control1,370 cited
• 1998Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell1,219 cited
• 2005Justification Effects on Consumer Choice of Hedonic and Utilitarian Goods1,069 cited
• 2006Licensing Effect in Consumer Choice966 cited
• 2002Earning the Right to Indulge: Effort as a Determinant of Customer Preferences toward Frequency Program Rewards835 cited
• 1998Consumption Self-Control by Rationing Purchase Quantities of Virtue and Vice831 cited
• 1999The Decomposition of Promotional Response: An Empirical Generalization424 cited
• 1999Making Complementary Choices in Consumption Episodes: Highlighting versus Balancing356 cited
• 2003Consumer and Market Drivers of the Trial Probability of New Consumer Packaged Goods346 cited
• 1996Promotional Elasticities and Category Characteristics302 cited
• 1999Mixing virtue and vice: combining the immediacy effect and the diversification heuristic