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Competition and Combative Advertising
16 references·2 citing·29 second hop
Competition and Combative Advertising (2011)Competition and Combative AdvertisingJournal of Post Keynesian Economics (2003)Journal of Post Keynesian Eco…The History and Development of Advertising (2000)The History and Development o…Land of Desire: Merchants, Power, and the Rise of a New American Culture. (1994)Land of Desire: Merchants, Po…Advertising the American Dream (1985)Advertising the American DreamThe Mirror Makers: A History of American Advertising and its Creators (1984)The Mirror Makers: A History …The making of modern advertising (1983)The making of modern advertis…The Visible Hand: The Managerial Revolution in American Business (1978)The Visible Hand: The Manager…The Visible Hand: The Managerial Revolution in American Business (1978)The Visible Hand: The Manager…The Economics of Information (1976)The Economics of InformationThe Organization of Industry. (1969)The Organization of Industry.Advertising Market Structure and Performance (1967)Advertising Market Structure …Advertising and Competition (1964)Advertising and CompetitionThe Economics of Information (1961)The Economics of InformationReality in Advertising (1961)Reality in AdvertisingBarriers to New Competition (1956)Barriers to New CompetitionThe Economic Aspects of Advertising (1950)The Economic Aspects of Adver…Comparative Television Advertising in the United States: A Thirty-Year Update (2016)Comparative Television Advert…The Effectiveness of Comparative Versus Non-Comparative Advertising (2015)The Effectiveness of Comparat…Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Signaling in Retrospect and the Informational Structure of Markets (2002)Neoliberalism, higher education and the knowledge economy: from the free market to knowledge capitalism (2005)Determinants of firm performance: The relative importance of economic and organizational factors (1989)Entry and Competition in Concentrated Markets (1991)First-Mover Advantage: A Synthesis, Conceptual Framework, and Research Propositions (1992)Historical and Personal Nostalgia in Advertising Text: TheFin de siècleEffect (1992)A Simple Theory of Advertising as a Good or Bad (1993)Brands (2005)First-mover advantages (1988)Introduction: epistemic communities and international policy coordination (1992)Notes on the theory of the actor-network: Ordering, strategy, and heterogeneity (1992)The Structure within Industries and Companies' Performance (1979)Innovation, growth and survival (1995)Does the Market Value Environmental Performance? (2001)The Fire of Desire: A Multisited Inquiry into Consumer Passion (2003)Consumers and Consumption (2004)Entrepreneurial Labor among Cultural Producers: “Cool” Jobs in “Hot” Industries (2005)The Categorical Imperative: Securities Analysts and the Illegitimacy Discount (1999)The Contributions of the Economics of Information to Twentieth Century Economics (2000)What Makes a Helpful Online Review? A Study of Customer Reviews on Amazon.Com1 (2010)Property Rights and the Nature of the Firm (1990)The future of employment: How susceptible are jobs to computerisation? (2016)Is Probability Theory Relevant for Uncertainty? A Post Keynesian Perspective (1991)Evidence on Discrimination in Employment: Codes of Color, Codes of Gender (1998)Imagined futures: fictional expectations in the economy (2013)Revenue structure, fiscal illusion, and budgetary choice (1976)Empirical studies of entry and exit: A survey of the evidence (1994)Selection and Evolution of Industry (2004)
this work references cited by second hop

References

  • 1961The Economics of Information5,253 cited
  • 1978The Visible Hand: The Managerial Revolution in American Business4,538 cited
  • 1976The Economics of Information3,287 cited
  • 1956Barriers to New Competition2,640 cited
  • 1978The Visible Hand: The Managerial Revolution in American Business2,345 cited
  • 1985Advertising the American Dream1,298 cited
  • 2003Journal of Post Keynesian Economics965 cited
  • 1994Land of Desire: Merchants, Power, and the Rise of a New American Culture.908 cited
  • 1967Advertising Market Structure and Performance608 cited
  • 1969The Organization of Industry.570 cited
  • 1964Advertising and Competition417 cited
  • 1984The Mirror Makers: A History of American Advertising and its Creators408 cited
  • 2000The History and Development of Advertising303 cited
  • 1950The Economic Aspects of Advertising295 cited
  • 1983The making of modern advertising288 cited
  • 1961Reality in Advertising202 cited

Cited by

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2015
The Effectiveness of Comparative Versus Non-Comparative Advertising
18 cited
  • 2016Comparative Television Advertising in the United States: A Thirty-Year Update9 cited