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The Effect of Branding on Consumer Buying Behaviour among Textile Ghana Fabric Users in the Ho Municipality of Ghana
16 references·1 citing·46 second hop
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References

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  • 1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
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  • 2008Building brand identity in competitive markets: a conceptual model487 cited
  • 2010Customer value anticipation, customer satisfaction and loyalty: An empirical examination380 cited
  • 2010The influence of university image on student behaviour287 cited
  • 2001

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An investigation into the switching process in retail banking services
273 cited
  • 2009Exploring the impact of brand image on customer loyalty and commitment in China252 cited
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    • 2016Impact of Product Branding on Sales Revenue of Listed Companies in Ghana8 cited