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When good decisions have bad outcomes: The impact of affect on switching behavior

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References

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2002The Affect Heuristic2,357 cited
1999Heart and Mind in Conflict: the Interplay of Affect and Cognition in Consumer Decision Making2,044 cited
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2000Timid Choices and Bold Forecasts: A Cognitive Perspective on Risk Taking1,277 cited
1898Animal Intelligence: An Experimental Study of the Associative Processes in Animals1,092 cited

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1898Animal intelligence: An experimental study of the associative processes in animals.930 cited

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