Corporate Culture and Economic Performance: A French Study

Abstract

This paper is based on an exploratory field study of the relations between corpor ate culture and economic performance. The method of assessing a company's culture is presented, then hypotheses on relations between values, management practices and economic performance are proposed and discussed. The study was limited to five French single business companies operating in mature industries with a differentiation strategy. Cultural intensity and homogen eity and some cultural attributes appeared to be related to the firms' growth. On the other hand, the relations between profitability and the company's cultural attributes were less significant. Some hypotheses are generated for further validation.

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