Involvement and Travel for Recreational Runners in North Carolina

Nancy Gard McGehee · Yooshik Yoon · David A. Cárdenas

148 citations0/0 files storedJournal of Sport Management

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Sport and Mega-Event Impacts Diverse Aspects of Tourism Research Recreation, Leisure, Wilderness Management

Abstract

This study utilized an adaptation of the uni-dimensional involvement scale developed by Josiam, Smeaton, and Clements (1999) to test Havitz and Dimanche's Proposition XI, which states that “an individual's involvement profile with a recreational activity, tourist destination, or related equipment is positively related to frequency of participation, travel, or purchase” (1990, p. 189). Relationships between recreational runners' involvement in travel to road races and behavioral characteristics, including preparation for and participation in road races, travel behavior and running-related expenditures were examined. Proposition XI was partially supported. The research found statistically significant differences between the high involvement group and medium involvement group in terms of travel behavior and running-related expenditures. There were no significant differences between involvement groups and preparation for or participation in road races. It was concluded that involvement should be considered by sport and tourism agencies when planning, marketing, and managing events targeted at traveling recreational runners.

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2025Advances in Consumer Research 1985Measuring the Involvement Construct 1980Heuristic versus systematic information processing and the use of source versus message cues in persuasion.1985Measuring Consumer Involvement Profiles 1977Anomie, ego-enhancement and tourism 1984Business Research Methods 1981Consumer behavior and marketing action 1990The Influence of Message Framing and Issue Involvement

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