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Methoden zur Sicherstellung von Kundenorientierung in den frühen Phasen des Innovationsprozesses
16 references·2 citing·36 second hop
Methoden zur Sicherstellung von Kundenorientierung in den frühen Phasen des Innovationsprozesses (2007)Methoden zur Sicherstellung von Kundenori…Spark Innovation through Empathic Design (2011)Spark Innovation through Empa…The Sources of Innovation (2007)The Sources of InnovationThe virtual customer (2002)The virtual customerFactors for success in R&D projects and new product innovation: a contextual framework (1997)Factors for success in R&D pr…Marketing and Discontinuous Innovation: The Probe and Learn Process (1996)Marketing and Discontinuous I…An exploratory analysis of the impact of market orientation on new product performance a contingency approach (1995)An exploratory analysis of th…The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…A Model of New Product Development: An Empirical Test (1990)A Model of New Product Develo…The House of Quality (1988)The House of QualityNew Products: What Separates Winners from Losers? (1987)New Products: What Separates …The use of Focus Groups for Idea Generation: The Effects of Group Size, Acquaintanceship, and Moderator on Response Quantity and Quality (1982)The use of Focus Groups for I…Design and marketing of new products (1981)Design and marketing of new p…Design and marketing of new products (1980)Design and marketing of new p…SAPPHO updated - project SAPPHO phase II (1974)SAPPHO updated - project SAPP…Die Betriebswirtschaft (1953)Die BetriebswirtschaftMeasuring Sustainability by Environmental Innovativeness: Results from Action Research at a Multinational Corporation in Germany (2009)Measuring Sustainability by E…Online-Kundeneinbindung in den frühen Innovationsphasen (2004)Online-Kundeneinbindung in de…Organizational Strategy, Structure, and Process (1978)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Market Orientation: Antecedents and Consequences (1993)The Capabilities of Market-Driven Organizations (1994)Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination (1998)Competitive Advantage: Creating and Sustaining Superior Performance (1985)Seeking the Ideal Form: Product Design and Consumer Response (1995)Why Some New Products are More Successful than Others (2001)Learning orientation, firm innovation capability, and firm performance (2002)The new new product development game (1986)The PIMS principles: Linking strategy to performance (1989)Market orientation, customer value, and superior performance (1994)Innovation Speed: A Conceptual Model of Context, Antecedents, and Outcomes (1996)Unpacking the Concept of Virtuality: The Effects of Geographic Dispersion, Electronic Dependence, Dynamic Structure, and National Diversity on Team Innovation (2006)A Propositional Inventory for New Diffusion Research (1985)The Incumbent's Curse? Incumbency, Size, and Radical Product Innovation (2000)The C-OAR-SE procedure for scale development in marketing (2002)Beyond Accuracy: What Data Quality Means to Data Consumers (1996)Customer value: The next source for competitive advantage (1997)Evolving to a New Dominant Logic for Marketing (2003)DEVELOPING INNOVATION CAPABILITY IN ORGANISATIONS: A DYNAMIC CAPABILITIES APPROACH (2001)Responsive and Proactive Market Orientation and New‐Product Success* (2004)Socio-technical systems: From design methods to systems engineering (2010)Market Orientation: Antecedents and Consequences (1993)The Comparative Advantage Theory of Competition (1995)Intellectual capital: an exploratory study that develops measures and models (1998)Product innovativeness from the firm's perspective: Its dimensions and their relation with project selection and performance (2001)On Uncertainty, Ambiguity, and Complexity in Project Management (2002)When are technologies disruptive? a demand‐based view of the emergence of competition (2002)Organizational Learning and Communities-of-Practice: Toward a Unified View of Working, Learning, and Innovation (1991)The Relational View: Cooperative Strategy and Sources of Interorganizational Competitive Advantage (1998)Open for innovation: the role of openness in explaining innovation performance among U.K. manufacturing firms (2005)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)Multigroup Analysis in Partial Least Squares (PLS) Path Modeling: Alternative Methods and Empirical Results (2011)School Bullying: Development and Some Important Challenges (2013)
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References

  • 1990The Effect of a Market Orientation on Business Profitability7,973 cited
  • 2007The Sources of Innovation5,098 cited
  • 1953Die Betriebswirtschaft4,537 cited
  • 1990The Effect of a Market Orientation on Business Profitability4,254 cited
  • 1988The House of Quality2,266 cited
  • 1987New Products: What Separates Winners from Losers?1,313 cited
  • 1980Design and marketing of new products1,131 cited
  • 1996Marketing and Discontinuous Innovation: The Probe and Learn Process918 cited
  • 1990A Model of New Product Development: An Empirical Test837 cited
  • 2011Spark Innovation through Empathic Design790 cited
  • 1974SAPPHO updated - project SAPPHO phase II717 cited
  • 1995An exploratory analysis of the impact of market orientation on new product performance a contingency approach675 cited
  • 1997Factors for success in R&D projects and new product innovation: a contextual framework660 cited
  • 1981Design and marketing of new products649 cited
  • 1982The use of Focus Groups for Idea Generation: The Effects of Group Size, Acquaintanceship, and Moderator on Response Quantity and Quality557 cited

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2002
The virtual customer
527 cited

Cited by

  • 2009Measuring Sustainability by Environmental Innovativeness: Results from Action Research at a Multinational Corporation in Germany13 cited
  • 2004Online-Kundeneinbindung in den frühen Innovationsphasen9 cited