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Neuroeconomics: a guide to the new science of making choices
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  • 2010Midbrain Mutiny: The Picoeconomics and Neuroeconomics of Disordered Gambling94 cited
  • 2010What are Neurorhetorics?41 cited
  • 2014The marketing firm and consumer choice: implications of bilateral contingency for levels of analysis in organizational neuroscience26 cited
  • 2014The Potential of Neuromarketing as a Marketing Tool21 cited
  • 2009Addiction – and rational choice theory14 cited
  • 2015Neural correlates in intertemporal choice of gains and losses.8 cited
  • 2017Drivers of Consumer Decision Making- Comparative Analysis of Behavioral and Neuroeconomics Models5 cited
  • 2015Decyzje w obliczu "niepewnych ryzyk" - rola heurystyk i nurtu racjonalności adaptacyjnej3 cited
  • 2010Maps of Bounded Rationality (I)1 cited
  • 2011Rational After All: Toward an Improved Theory of Rationality in Economics1 cited
  • 2018Conceptualisations of Age0 cited
  • 2018Theories of Individual Ageing0 cited
  • 2012Choice, Management, & Modification: Situational Context in Risky Choice0 cited
  • 2014Neuroeconomia i empresa: quan la presa de decisions no és racional0 cited

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