Behavioral Models for Analyzing Buyers

Philip Kotler

134 citations0/0 files storedJournal of Marketing

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Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing Consumer Retail Behavior Studies

Abstract

What happens in the buyer's mind between the acts of receiving impressions about products and making his purchasing decisions? Several theories exist, but there is no generally accepted comprehensive theory. Here the author contrasts buyer behavioral models based on five major theories, and shows how each has unique marketing applications.

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2013The Neurotic Personality Of Our Time

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