The Relative Importance of Website Design Quality and Service Quality in Determining Consumers’ Online Repurchase Behavior

Abstract

Previous studies have found that website design quality is one main factor affecting consumers' initial online purchase behavior. For consumers' repurchase behavior, in addition to website design quality, service quality is another important factor. Which factor is more important in determining consumers' repurchase intention? Our results show that, compared with website design quality, service quality has significantly stronger effects on consumers' trust and satisfaction, both of which lead to their repurchase intention.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 219 citations exist upstream.

Papers that cite the same references — the relational fallback while embeddings are still backfilling.