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Effect of internal branding on employee brand commitment and behavior in hospitality
16 references·10 citing·49 second hopsampled
Effect of internal branding on employee brand commitment and behavior in hospitality (2015)Effect of internal branding on employee b…Brand equity, brand loyalty and consumer satisfaction (2011)Brand equity, brand loyalty a…Exploring the relationship between corporate, internal and employer branding (2010)Exploring the relationship be…Key determinants of internal brand management success: An exploratory empirical analysis (2008)Key determinants of internal …A model of customer-based brand equity and its application to multiple destinations (2008)A model of customer-based bra…The role of internal branding in the delivery of employee brand promise (2007)The role of internal branding…Determinants of dining satisfaction and post-dining behavioral intentions (2007)Determinants of dining satisf…Customer experience, organisational culture and the employer brand (2007)Customer experience, organisa…Building brand commitment: A behavioural approach to internal brand management (2005)Building brand commitment: A …The relationship between brand equity and firms’ performance in luxury hotels and chain restaurants (2004)The relationship between bran…Firm resources and sustained competitive advantage (2004)Firm resources and sustained …The criteria for successful services brands (2003)The criteria for successful s…A Brand Loyalty Model Involving Cognitive, Affective, and Conative Brand Loyalty and Customer Satisfaction (2003)A Brand Loyalty Model Involvi…Corporate branding and corporate brand performance (2001)Corporate branding and corpor…Cultivating Service Brand Equity (2000)Cultivating Service Brand Equ…Firm Resources and Sustained Competitive Advantage (1991)Firm Resources and Sustained …Comparative research methodology: Cross‐cultural studies (1976)Comparative research methodol…The dynamics of coworker envy in the green innovation landscape: Mediating and moderating effects on employee environmental commitment and non-green behavior in the hospitality industry (2025)The dynamics of coworker envy…Impact of Employee Value Proposition on Hotel’s Employee (2021)Impact of Employee Value Prop…An examination of customer relationship management dimensions and employee-based brand equity: A study on ride-hailing industry in Saudi Arabia (2021)An examination of customer re…Factors Affecting Employee Performance in the Health Sector: A Case of Kenyatta National Hospital (2020)Factors Affecting Employee Pe…Internal branding and employees’ brand outcomes: do generational differences and organizational tenure matter? (2019)Internal branding and employe…Converting internal brand knowledge into employee performance (2019)Converting internal brand kno…An examination of the progressive effects of hotel frontline employees’ brand perceptions on desirable service outcomes (2019)An examination of the progres…A conceptual framework for identifying key employee branding dimensions: A study of hospitality industry (2019)A conceptual framework for id…Managing Your Brand for Employees: Understanding the Role of Organizational Processes in Cultivating Employee Brand Equity (2018)Managing Your Brand for Emplo…A study of brand prestige in the casino industry: The moderating role of customer involvement (2016)A study of brand prestige in …Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. 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(1971)Predicting behavioral intention of choosing a travel destination (2005)A review of guidelines for cross-cultural adaptation of questionnaires could not bring out a consensus (2014)Investigating the impact of social media advertising features on customer purchase intention (2018)Building Strong Brands (1995)Brand Management Through Narrowing the Gap Between Brand Identity and Brand Reputation (1999)The new strategic brand management: creating and sustaining brand equity long term (2005)The Role of Leaders in Internal Marketing (2009)My city – my brand: the different roles of residents in place branding (2013)A resource‐based view of the firm (1984)The cornerstones of competitive advantage: A resource‐based view (1993)The Theory of the Growth of the Firm (1995)Social Capital, Intellectual Capital, and the Organizational Advantage (1998)Dynamic capabilities: what are they? (2000)The Theory of Economic Development (2003)Principles and Practice of Structural Equation Modeling (1998)Destination brand positions of a competitive set of near-home destinations (2009)Principles and Practice of Structural Equation Modeling (2012)Destination brand experience and visitor behavior: Testing a scale in the tourism context (2014)Destination service quality, affective image and revisit intention: The moderating role of past experience (2015)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Consumer behaviour in tourism: Concepts, influences and opportunities (2013)The Role of Customer Engagement in Building Consumer Loyalty to Tourism Brands (2014)Gen Y customer loyalty in online shopping: An integrated model of trust, user experience and branding (2016)Marketing Services: Competing Through Quality (1992)The Impact of Technology on the Quality-Value-Loyalty Chain: A Research Agenda (2000)Understanding Service Convenience (2002)Customer engagement: the construct, antecedents, and consequences (2016)Asset Stock Accumulation and Sustainability of Competitive Advantage (1989)
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References

  • 1991Firm Resources and Sustained Competitive Advantage48,209 cited
  • 2004Firm resources and sustained competitive advantage38,157 cited
  • 2000Cultivating Service Brand Equity1,733 cited
  • 2001Corporate branding and corporate brand performance897 cited
  • 1976Comparative research methodology: Cross‐cultural studies832 cited
  • 2011Brand equity, brand loyalty and consumer satisfaction830 cited
  • 2008A model of customer-based brand equity and its application to multiple destinations724 cited
  • 2004The relationship between brand equity and firms’ performance in luxury hotels and chain restaurants666 cited
  • 2005Building brand commitment: A behavioural approach to internal brand management647 cited
  • 2003A Brand Loyalty Model Involving Cognitive, Affective, and Conative Brand Loyalty and Customer Satisfaction432 cited
  • 2007Customer experience, organisational culture and the employer brand396 cited
  • 2007The role of internal branding in the delivery of employee brand promise386 cited
  • 2003The criteria for successful services brands382 cited
  • 2010Exploring the relationship between corporate, internal and employer branding369 cited
  • 2008Key determinants of internal brand management success: An exploratory empirical analysis

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349 cited
  • 2007Determinants of dining satisfaction and post-dining behavioral intentions342 cited
  • Cited by

    • 2018Managing Your Brand for Employees: Understanding the Role of Organizational Processes in Cultivating Employee Brand Equity61 cited
    • 2019Converting internal brand knowledge into employee performance54 cited
    • 2019A conceptual framework for identifying key employee branding dimensions: A study of hospitality industry43 cited
    • 2019An examination of the progressive effects of hotel frontline employees’ brand perceptions on desirable service outcomes36 cited
    • 2021An examination of customer relationship management dimensions and employee-based brand equity: A study on ride-hailing industry in Saudi Arabia35 cited
    • 2019Internal branding and employees’ brand outcomes: do generational differences and organizational tenure matter?18 cited
    • 2025The dynamics of coworker envy in the green innovation landscape: Mediating and moderating effects on employee environmental commitment and non-green behavior in the hospitality industry17 cited
    • 2016A study of brand prestige in the casino industry: The moderating role of customer involvement13 cited
    • 2021Impact of Employee Value Proposition on Hotel’s Employee3 cited
    • 2020Factors Affecting Employee Performance in the Health Sector: A Case of Kenyatta National Hospital3 cited