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Coming soon to a live theater near you: performing arts trailers as paratexts
16 references·4 citing·47 second hop
Coming soon to a live theater near you: performing arts trailers as paratexts (2010)Coming soon to a live theater near you: p…Branding in the post-internet era (2009)Branding in the post-internet…Tender Affective States as Predictors of Entertainment Preference (2008)Tender Affective States as Pr…Relationship marketing in the subsidised arts: the key to a strategic marketing focus? (2007)Relationship marketing in the…How Cultural Tastes Shape Personal Networks (2006)How Cultural Tastes Shape Per…Attendance and Public Participation in the Performing Arts: A Review of the Empirical Literature (2006)Attendance and Public Partici…Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences (2006)Arts Marketing Insights: The …Arts and aesthetics: Marketing and cultural production (2006)Arts and aesthetics: Marketin…Texts and Paratexts in Media (2005)Texts and Paratexts in MediaA model of online customer behavior during the initial transaction: Moderating effects of customer characteristics (2005)A model of online customer be…The New Economy, Creativity and Consumption (2004)The New Economy, Creativity a…Coming Attractions: Reading American Movie Trailers (2004)Coming Attractions: Reading A…An Investigation into the Factors Determining the Success of Service Innovations: The Case of Motion Pictures (2001)An Investigation into the Fac…Next on your screen: The double identity of the trailer (1998)Next on your screen: The doub…Paratexts: Thresholds of Interpretation (1997)Paratexts: Thresholds of Inte…Effect of Media Advertising and other Sources on Movie Selection (1984)Effect of Media Advertising a…MODELS AND ARCHETYPES (1960)MODELS AND ARCHETYPESClassical Music: Contemporary Perspectives and Challenges (2021)Classical Music: Contemporary…Classical Music (2021)Classical Music3. 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References

  • 1997Paratexts: Thresholds of Interpretation2,686 cited
  • 2006How Cultural Tastes Shape Personal Networks615 cited
  • 2009Branding in the post-internet era265 cited
  • 2008Tender Affective States as Predictors of Entertainment Preference240 cited
  • 2006Arts and aesthetics: Marketing and cultural production217 cited
  • 2004Coming Attractions: Reading American Movie Trailers137 cited
  • 2005A model of online customer behavior during the initial transaction: Moderating effects of customer characteristics129 cited
  • 2005Texts and Paratexts in Media115 cited
  • 1984Effect of Media Advertising and other Sources on Movie Selection100 cited
  • 2006Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences97 cited
  • 2001An Investigation into the Factors Determining the Success of Service Innovations: The Case of Motion Pictures82 cited
  • 2006Attendance and Public Participation in the Performing Arts: A Review of the Empirical Literature72 cited
  • 1960MODELS AND ARCHETYPES51 cited
  • 2007Relationship marketing in the subsidised arts: the key to a strategic marketing focus?32 cited
  • 2004The New Economy, Creativity and Consumption

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19 cited
  • 1998Next on your screen: The double identity of the trailer15 cited
  • Cited by

    • 2015So just what is a trailer, anyway?10 cited
    • 20213. Education and Classical Music3 cited
    • 2021Classical Music3 cited
    • 2021Classical Music: Contemporary Perspectives and Challenges3 cited