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An Agency Theory perspective on the purchase of marketing services · Study

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ArticleAn Agency Theory perspective on the purchase of marketing services

Wendy Lea Tate2009

Article2009

An Agency Theory perspective on the purchase of marketing services

Wendy Lea Tate · Lisa Marie Ellram · Lydia Bals · Evi Hartmann · Wendy van der Valk

139 citations·0/0 files stored·Industrial Marketing Management

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Outsourcing and Supply Chain Management Customer Service Quality and Loyalty Quality and Supply Management

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References

1984Case Study Research: Design and Methods 1968The Discovery of Grounded Theory: Strategies for Qualitative Research.1968The Discovery of Grounded Theory; Strategies for Qualitative Research 2011Case study research: design and methods 1985A Conceptual Model of Service Quality and Its Implications for Future Research 2008Qualitative Data Analysis 2007Theory Building From Cases: Opportunities And Challenges 1989Focus Groups: A Practical Guide for Applied Research

Cited by

2011Mediated power and outsourcing relationships 2019Supply chain management in industrial marketing–Relationships matter 2015Financing buyer–supplier dyads: an empirical analysis on financial collaboration in the supply chain 2011The origins of power in buyer–seller relationships 2011Monitoring in service triads consisting of buyers, subcontractors and end customers 2019Service quality versus service experience: An empirical examination of the consequential effects in B2B services

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Year2009

Typearticle

Published2009-09-25

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations139

Files0 public / 0

ShelfOutsourcing and Supply Chain Management

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doi10.1016/j.indmarman.2009.08.005

openalex_workW2103260077

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2013The relations among accounting conservatism, institutional investors and earnings manipulation

2014Opportunism risk in service triads – a social capital perspective