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New approaches to heuristic processes and entrepreneurial cognition of the market

16 references·16 citing·31 second hopsampled

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References

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1955A BEHAVIORAL MODEL OF RATIONAL CHOICE15,851 cited
2003Evolving to a New Dominant Logic for Marketing14,777 cited
1973On the psychology of prediction.6,201 cited
1972Subjective probability: A judgment of representativeness4,876 cited
2001Causation and Effectuation: Toward a Theoretical Shift from Economic Inevitability to Entrepreneurial Contingency4,283 cited
2010Heuristic Decision Making4,028 cited
1983Judgement under Uncertainty: Heuristics and Biases3,812 cited
1999Simple Heuristics That Make Us Smart3,562 cited
1993The Adaptive Decision Maker3,507 cited
1996Reasoning the fast and frugal way: Models of bounded rationality.3,503 cited
1972Elimination by aspects: A theory of choice.3,365 cited
1994The Adaptive Decision Maker3,310 cited
1971

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Belief in the law of small numbers.

3,244 cited

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