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Ethical brand management: customer relationships and ethical duties
14 references·16 citing·40 second hop
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References

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  • 2002Consumer Trust, Value, and Loyalty in Relational Exchanges4,193 cited
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Cited by

  • 2017The Importance of Ethics in Branding: Mediating Effects of Ethical Branding on Company Reputation and Brand Loyalty

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89 cited
  • 2019CSR, Trust, Brand Loyalty and Brand Equity: Empirical Evidences from Sportswear Industry in the NCR Region of India54 cited
  • 2017An Integrated Framework to Understand How Consumer-Perceived Ethicality Influences Consumer Hotel Brand Loyalty47 cited
  • 2019Relation between Chinese consumers’ ethical perceptions and purchase intentions41 cited
  • 2011Customers Satisfaction on Online Shopping in Malaysia39 cited
  • 2016The Effect of Customer–Brand Relationship Investments' Dimensions on Customer Engagement in Emerging Markets39 cited
  • 2019How consumer perceived ethicality influence repurchase intentions and word-of-mouth? A mediated moderation model34 cited
  • 2019Corporate social responsibility and business ethics: conceptualization, scale development and validation32 cited
  • 2019EFFECT OF CONSUMPTION VALUES ON CONSUMER SATISFACTION AND BRAND COMMITMENT: INVESTIGATING FUNCTIONAL, EMOTIONAL, SOCIAL, AND EPISTEMIC VALUES IN THE RUNNING SHOES MARKET30 cited
  • 2022Branding in the eye of the storm: the impact of brand ethical behavior on brand commitment during the COVID-19 crisis in a South American country25 cited
  • 2020As you sow, so shall you reap: finding customer-based outcomes of socially responsible coffee cafés24 cited
  • 2014The Impact of Consumer Product Package Quality on Consumption Satisfaction, Brand Perceptions, Consumer Investment and Behavior23 cited
  • 2018Corporate brand transgression and punishing the transgressor: moderation of religious orientation21 cited
  • 2024Responsible brand leadership in services: fostering love, ethics, and empowerment16 cited
  • 2023Brand ethicality as a driver of psychological, affective and behavioral response to a brand13 cited
  • 2021Antecedents and consequences of brand ownership: moderating roles of social value orientation and consumer perceived ethicality in Taiwan's food industry13 cited