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A sociolinguistic analysis of English borrowings in Japanese advertising texts
7 references·16 citing·40 second hop
A sociolinguistic analysis of English borrowings in Japanese advertising texts (1990)A sociolinguistic analysis of English bor…The social correlates and linguistic processes of lexical borrowing and assimilation (1988)The social correlates and lin…Verbal strategies in Japanese fashion magazines – a study in impersonal bilingualism and ethnosymbolism (1986)Verbal strategies in Japanese…Language in Ethnicity (1986)Language in EthnicityThe role of ethnocultural stereotypes and foreign languages in Japanese commercials (1984)The role of ethnocultural ste…The Other Tongue: English across Cultures (1984)The Other Tongue: English acr…Borrowing: the synchrony of integration (1984)Borrowing: the synchrony of i…Sociolinguistic Studies in Language Contact (1979)Sociolinguistic Studies in La…World Englishes and Global Advertising (2019)World Englishes and Global Ad…Children’s English in Singapore: Acquisition, Properties, and Use (2019)Children’s English in Singapo…English as a Discursive and Social Communication Resource for Contemporary South Koreans (2017)English as a Discursive and S…The Morphology of Loanwords in Urdu: The Persian, Arabic and English Strands (2016)The Morphology of Loanwords i…Visual attention toward tourism photographs with text: An eye-tracking study (2015)Visual attention toward touri…Multilingualism and Web advertising: addressing French-speaking consumers (2011)Multilingualism and Web adver…English in French print advertising from 1999 to 2007 (2011)English in French print adver…The effects of the use of English in Polish product advertisements: Implications for English for business purposes (2010)The effects of the use of Eng…English in Advertising: Generic Intertextuality in a Globalizing Media Environment (2009)English in Advertising: Gener…Language Choice in Advertising to Bilinguals: Asymmetric Effects for Multinationals versus Local Firms (2008)Language Choice in Advertisin…Creating a Mock-Western Identity Through English in Japanese Ads (2008)Creating a Mock-Western Ident…The effect of English job titles in job advertisements on Dutch respondents (2007)The effect of English job tit…The Function of English Loanwords in Japanese (2002)The Function of English Loanw…The impact of loan‐words on modern Japanese (1999)The impact of loan‐words on m…Japanese bilingual brand names (1997)Japanese bilingual brand namesSyntactic features of Englishization in Korean (1994)Syntactic features of English…The Analysis of Linguistic Borrowing (1950)Some principles of linguistic methodology (1972)Sometimes I’ll start a sentence in Spanish Y TERMINO EN ESPAÑOL: toward a typology of code-switching1 (1980)Social motivations for codeswitching : Evidence from Africa. By Carol Myers-Scotton. (Oxford studies in language contact.) Oxford: Oxford University Press, 1995. Pp. xii, 177. 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(2000)G*Power 3: A flexible statistical power analysis program for the social, behavioral, and biomedical sciences (2007)The 35th Sir Frederick Bartlett Lecture: Eye movements and attention in reading, scene perception, and visual search (2009)The state of research methods in tourism and hospitality (2018)Gender differences: visual attention and attitude toward advertisements (2020)A model of tourism advertising effects (2021)Language-Mixing in French Print Advertising (2008)The Effectiveness of Foreign-Language Display in Advertising for Congruent versus Incongruent Products (2013)Diverse uses of English in Finnish society: Discourse-pragmatic insights into media, educational and business contexts (2007)What’s in a Name? Classification of Proper Names by Language (2008)English ‘on top’: discourse functions of English resources in the German mediascape (2013)Preparing non‐native English‐speaking ESL teachers (2008)Repair of non‐understanding in English in international communication (2008)Teaching Pronunciation: The State of the Art 2021 (2021)Toward a taxonomy of trait adjectives in Filipino: comparing personality lexicons across cultures (1996)Language use, choice, maintenance, and ethnolinguistic vitality of Turkish speakers in France: intergenerational differences (2003)Bilingualism and Multilingualism: Some Central Concepts (2012)The users and uses of English in Japan (1987)Ideologies of English in Japan: the perspective of policy and pedagogy (2008)An Interactionist Perspective on the Ecology of Linguistic Practices: the Situated and Embodied Production of Talk* (2018)
this work references cited by second hop

References

  • 1988The social correlates and linguistic processes of lexical borrowing and assimilation631 cited
  • 1984Borrowing: the synchrony of integration280 cited
  • 1984The Other Tongue: English across Cultures126 cited
  • 1986Language in Ethnicity103 cited
  • 1984The role of ethnocultural stereotypes and foreign languages in Japanese commercials93 cited
  • 1986Verbal strategies in Japanese fashion magazines – a study in impersonal bilingualism and ethnosymbolism55 cited
  • 1979Sociolinguistic Studies in Language Contact54 cited

Cited by

  • 2015Visual attention toward tourism photographs with text: An eye-tracking study222 cited
  • 2008Language Choice in Advertising to Bilinguals: Asymmetric Effects for Multinationals versus Local Firms151 cited
  • 2009English in Advertising: Generic Intertextuality in a Globalizing Media Environment77 cited
  • 2010The effects of the use of English in Polish product advertisements: Implications for English for business purposes47 cited
  • 2019Children’s English in Singapore: Acquisition, Properties, and Use36 cited
  • 2008Creating a Mock-Western Identity Through English in Japanese Ads33 cited
  • 1999The impact of loan‐words on modern Japanese27 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

2019
World Englishes and Global Advertising
25 cited
  • 2011English in French print advertising from 1999 to 200724 cited
  • 2002The Function of English Loanwords in Japanese24 cited
  • 1994Syntactic features of Englishization in Korean24 cited
  • 2016The Morphology of Loanwords in Urdu: The Persian, Arabic and English Strands24 cited
  • 1997Japanese bilingual brand names23 cited
  • 2007The effect of English job titles in job advertisements on Dutch respondents19 cited
  • 2011Multilingualism and Web advertising: addressing French-speaking consumers17 cited
  • 2017English as a Discursive and Social Communication Resource for Contemporary South Koreans15 cited