Positive Mood and Resistance to Temptation: The Interfering Influence of Elevated Arousal

Alexander Fedorikhin · Vanessa M. Patrick

184 citations0/0 files storedJournal of Consumer Research

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Behavioral Health and Interventions Decision-Making and Behavioral Economics Media Influence and Health

Abstract

We investigate the interfering influence of elevated arousal on the impact of positive mood on resistance to temptation. Three studies demonstrate that when a temptation activates long-term health goals, baseline positive mood facilitates resistance to temptation in (1) the choice between two snack items, one of which is more unhealthy, sinful, and hard to resist (M&Ms) than the other (grapes) and (2) the monitoring of consumption when the sinful option is chosen. However, this influence is attenuated when positive mood is accompanied by elevated arousal. We demonstrate that the cognitive depletion that accompanies elevated arousal interferes with the self-regulatory focus of positive mood, decreasing resistance to temptation.

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References

1988Development and validation of brief measures of positive and negative affect: The PANAS scales.1988Development and validation of brief measures of positive and negative affect: The PANAS scales.1998The Emerging Field of Emotion Regulation: An Integrative Review 1974An approach to environmental psychology 1962Cognitive, social, and physiological determinants of emotional state.1998Ego depletion: Is the active self a limited resource?1983Mood, misattribution, and judgments of well-being: Informative and directive functions of affective states.2001Fear, anger, and risk.

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