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Les déterminants de l'attitude envers les extensions de marque: modèle conceptuel et validation empirique
16 references·2 citing·40 second hop
Les déterminants de l'attitude envers les extensions de marque: modèle conceptuel et validation empirique (2002)Les déterminants de l'attitude envers les…Advances in Consumer Research (2025)Advances in Consumer ResearchPrinciples of Categorization (2024)Principles of CategorizationAssessing Measurement Invariance in Cross‐National Consumer Research (1998)Assessing Measurement Invaria…Testing Structural Equation Models. (1994)Testing Structural Equation M…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…The Dimensionality of Consumption Emotion Patterns and Consumer Satisfaction (1991)The Dimensionality of Consump…Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…Structural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior. (1988)Self-generated validity and o…Dimensions of Consumer Expertise (1987)Dimensions of Consumer Expert…The Effects of Product Class Knowledge on Information Search Behavior (1985)The Effects of Product Class …Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Categories and Concepts (1981)Categories and ConceptsFeeling and thinking: Preferences need no inferences. (1980)Feeling and thinking: Prefere…Family resemblances: Studies in the internal structure of categories (1975)Family resemblances: Studies …Cognitive representations of semantic categories. (1975)Cognitive representations of …Stay close but not too close: The role of similarity in the cross-gender extension of patronymic brands (2020)Stay close but not too close:…The Impact of Brand Name Substitution on Product Evaluation and Purchase Intention (2008)The Impact of Brand Name Subs…Thought and language (1962)Fuzzy sets (1965)Basic objects in natural categories (1976)Features of similarity. (1977)The Repertoire of Nonverbal Behavior: Categories, Origins, Usage, and Coding (1969)Subjective Well-Being (1984)The Elaboration Likelihood Model of Persuasion (1986)Prospect theory: An analysis of decision under risk (1988)SWOT ANALYSIS: A THEORETICAL REVIEW (2017)Взаимосвязь статуса занятости и пола с уровнем психологического благополучия (2026)Statistical principles in experimental design. (1962)Context theory of classification learning. (1978)Consumer Ethnocentrism: Construction and Validation of the CETSCALE (1987)Structural Model Evaluation and Modification: An Interval Estimation Approach (1990)Structural Equations with Latent Variables. (1991)Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model (2004)Measurement invariance conventions and reporting: The state of the art and future directions for psychological research (2016)Testing measurement invariance of composites using partial least squares (2016)ASPECTS OF THE THEORY OF SYNTAX (1964)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Human Inference: Strategies and Shortcomings of Social Judgment. (1983)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Construct validity in psychological tests. (1955)Review of Psychometric theory (2nd ed.). (1979)Significance tests and goodness of fit in the analysis of covariance structures. (1980)The Commitment-Trust Theory of Relationship Marketing (1994)PLS-SEM: Indeed a Silver Bullet (2011)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)On the Evaluation of Structural Equation Models (1988)When to use and how to report the results of PLS-SEM (2018)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Job demands, job resources, and their relationship with burnout and engagement: a multi‐sample study (2004)Sensitivity of Goodness of Fit Indexes to Lack of Measurement Invariance (2007)
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1994Testing Structural Equation Models.14,120 cited
  • 2025Advances in Consumer Research13,264 cited
  • 1980Feeling and thinking: Preferences need no inferences.8,070 cited
  • 1975Family resemblances: Studies in the internal structure of categories5,932 cited
  • 1975Cognitive representations of semantic categories.4,784 cited
  • 1998Assessing Measurement Invariance in Cross‐National Consumer Research4,759 cited
  • 1987Dimensions of Consumer Expertise4,373 cited
  • 2024Principles of Categorization3,850 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 1981Categories and Concepts2,651 cited
  • 1991The Dimensionality of Consumption Emotion Patterns and Consumer Satisfaction2,162 cited
  • 1988Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior.2,069 cited

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  • 1985The Effects of Product Class Knowledge on Information Search Behavior1,994 cited
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    • 2020Stay close but not too close: The role of similarity in the cross-gender extension of patronymic brands15 cited
    • 2008The Impact of Brand Name Substitution on Product Evaluation and Purchase Intention13 cited