The application of agile manufacturing for customer value

Jeff Readman · Brian C Squire · John Bessant

7 citations0/0 files storedBristol Research (University of Bristol)

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Collaboration in agile enterprises Innovation and Knowledge Management Quality and Supply Management

Abstract

This paper presents a strategic framework to enable agile manufacturing. Agile strategies provide superior customer value in a changing environment. The literature suggests that value strategies come about by a responsive (market-based) or a resource-led process. We introduce six case studies to illustrate that a negotiated process is also required if firms are to continuously deliver customer value

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2004Firm resources and sustained competitive advantage 1997Dynamic capabilities and strategic management 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 1985Competitive Advantage: Creating and Sustaining Superior Performance 2000What is strategy 2007The Sources of Innovation 1997Customer value: The next source for competitive advantage 1994The Dynamic Capabilities of Firms: an Introduction

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