References

• 1976Theory of the firm: Managerial behavior, agency costs and ownership structure71,441 cited
• 1985Using daily stock returns6,497 cited
• 1977Estimating betas from nonsynchronous data2,751 cited
• 1966Theory of the Firm2,288 cited
• 1995The Economic Worth of Celebrity Endorsers: An Event Study Analysis934 cited
• 1998An International Review of Sponsorship Research710 cited
• 2005SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX679 cited
• 1996Sponsorship: From Management Ego Trip to Marketing Success389 cited
• 1999An investigation of match-up effects in sport sponsorship advertising: The implications of consumer advertising schemas324 cited
• 1994The Death of Advertising260 cited
• 2003"Brought to you by Brand A and Brand B" Investigating Multiple Sponsors' Influence On Consumers' Attitudes Toward Sponsored Events247 cited
• 2003Brand equity’s influence on responses to event sponsorships193 cited
• 2001Assessing the Market Value of Sponsoring: Corporate Olympic Sponsorships184 cited
• 2004Building contemporary brands: a sponsorship-based strategy178 cited
• 2002Corporate Stadium Sponsorships, Signalling Theory, Agency Conflicts and Shareholder Wealth