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Effects of anthropomorphic images and narration styles in promotional messages for generic prescription drugs
16 references·0 citing·39 second hop
Effects of anthropomorphic images and narration styles in promotional messages for generic prescription drugs (2012)Effects of anthropomorphic images and nar…The effects of visual and verbal information on attitudes and purchase intentions in internet shopping (2008)The effects of visual and ver…Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products (2007)Is That Car Smiling at Me? Sc…Social Research Methods: Qualitative and Quantitative Approaches (2002)Social Research Methods: Qual…How Advertising Works: What Do We Really Know? (1999)How Advertising Works: What D…Visual Persuasion: The Role of Images in Advertising (1997)Visual Persuasion: The Role o…Faces in the Clouds: A New Theory of Religion (1993)Faces in the Clouds: A New Th…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Consumer Decision‐Making Styles: Comparison Between United States and Korean Young Consumers (1992)Consumer Decision‐Making Styl…Social Research Methods: Qualitative and Quantitative Approaches (1991)Social Research Methods: Qual…The Power of Feelings in Understanding Advertising Effects (1987)The Power of Feelings in Unde…The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)The Role of Attitude toward t…The Effect of Verbal and Visual Components of Advertisements on Brand Attitudes and Attitude Toward the Advertisement (1986)The Effect of Verbal and Visu…Affective Responses Mediating Acceptance of Advertising (1986)Affective Responses Mediating…Informational and Transformational Advertising: the Differential Effects of Time (1984)Informational and Transformat…Designing Research for Application (1981)Designing Research for Applic…Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Are Product Attribute Beliefs…Statistical principles in experimental design. (1962)Experimental and Quasi-Experimental Designs for Research (1963)The Structure of Scientific Revolutions (1963)A Framework for Conceptual Contributions in Marketing (2011)Large-Scale Psychological Differences Within China Explained by Rice Versus Wheat Agriculture (2014)Sample Size for Survey Research: Review and Recommendations (2020)Information and Consumer Behavior (1970)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to-Business Service Context (2004)From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior (2015)Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook (2017)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)Dimensions of Brand Personality (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)On seeing human: A three-factor theory of anthropomorphism. (2007)Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter (2010)Who Sees Human? (2010)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Strong Inference (1964)The Impact of Television Advertising: Learning Without Involvement (1965)The Theory of Reasoned Action: A Meta-Analysis of Past Research with Recommendations for Modifications and Future Research (1988)Advertising Value and Advertising on the Web (1996)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Heart and Mind in Conflict: the Interplay of Affect and Cognition in Consumer Decision Making (1999)What Makes Online Content Viral? (2011)Tourism, Competitiveness, and Societal Prosperity (1999)Comprehensive criteria to judge validity and reliability of qualitative research within the realism paradigm (2000)Understanding and Evaluating Qualitative Research (2002)Product/Consumption-Based Affective Responses and Postpurchase Processes (1987)Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication (2010)Two Decades of Developments in Qualitative Inquiry (2002)Metodologi Penelitian Kualitatif (2022)
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  • 1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1,953 cited
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1984
Informational and Transformational Advertising: the Differential Effects of Time
371 cited
  • 1992Consumer Decision‐Making Styles: Comparison Between United States and Korean Young Consumers306 cited
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