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Reader Categorization of a Controversial Communication: Advertisement versus Editorial
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Reader Categorization of a Controversial Communication: Advertisement versus Editorial (1995)Reader Categorization of a Controversial …The Comprehension/Miscomprehension of Print Communication: Selected Findings (1989)The Comprehension/Miscomprehe…Image and Issue Advertising: A Corporate and Public Policy Perspective (1985)Image and Issue Advertising: …Does source affect response to direct advocacy print advertisements? (1981)Does source affect response t…Institutional/Image Advertising and Idea/Issue Advertising as Marketing Tools: Some Public Policy Issues (1979)Institutional/Image Advertisi…Spotting the disguises and masquerades (2009)Spotting the disguises and ma…The Advertorial as Information Pollution (2004)The Advertorial as Informatio…Beyond Advertising and Journalism: Hybrid Promotional News Discourse (2004)Beyond Advertising and Journa…Essentials of Behavioral Research: Methods and Data Analysis (1984)Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues (1994)Advertising And Promotion: Integrated Marketing Communications Perspective (1997)News about newspaper advertisers: To what extent can corporate advertising budgets predict editorial uptake and coverage of corporate press releases? (2016)How to Construct Achievement Tests to Assess Comprehension (1972)Introduction to human information processing (1977)Psychology of pragmatic implication: Information processing between the lines. (1978)Individual Reactions to Advertising: Theoretical and Methodological Developments (1994)How Super are Video Supers? A Test of Communication Efficacy (1998)Processing idioms in advertising discourse: Effects of familiarity, literality, and compositionality on consumer ad response (2008)Strategic Manoeuvring in Argumentative Discourse (1999)On the Deceptive Effectiveness of Labeled and Unlabeled Advertorial Formats (2001)Soap, sex, and cigarettes: a cultural history of American advertising (2012)Sidedness, commercial intent and expertise in blog advertising (2016)An experimental comparison of conclusion-drawing by the communicator and by the audience. (1952)Generalized expectancies for internal versus external control of reinforcement. (1966)Handbook of Communication (1974)Inoculation Theory of Resistance to Influence at Maturity: Recent Progress In Theory Development and Application and Suggestions for Future Research (2005)The Measurement of Issue/Advocacy Advertising Effects (2012)Customer Magazines as Hybrids of Journalism and PR (2020)The Interpretation of Cultures (1974)Discourse and Social Change. (1993)The making of a journalist: the New Zealand way (2009)CONSTRUCTION OF SEMI-INVESTIGATIVE REPORTING (2010)The Hybrid Media System (2017)The Interpretation of Cultures (2017)The Corporation in American Politics. (1970)Advocacy Advertising and Large Corporations (1977)AN EMPIRICAL EVALUATION OF THE POTENTIAL FOR INCLUDING SHAREHOLDERS IN CORPORATE CONSTITUENCY PROGRAMS. (1985)Corporate Web Sites as Advertising (2003)Building Corporate Reputation Through Corporate Social Responsibility (CSR) Reports: The Case of Extractive Industries (2016)The great American blow-up: puffery in advertising and selling (1997)Daring to Be Heard: Advertorials by Organized Interests on the Op-Ed Page of The New York Times , 1985-1998 (2001)Sympathy, Patriotism and Cynicism: Post-9/11 New York City Newspaper Advertising Content and Consumer Reactions (2006)Audience Response to Values-based Marketplace Advocacy by the Fossil Fuel Industries (2015)
this work references cited by second hop

References

  • 1989The Comprehension/Miscomprehension of Print Communication: Selected Findings75 cited
  • 1979Institutional/Image Advertising and Idea/Issue Advertising as Marketing Tools: Some Public Policy Issues56 cited
  • 1981Does source affect response to direct advocacy print advertisements?27 cited
  • 1985Image and Issue Advertising: A Corporate and Public Policy Perspective25 cited

Cited by

  • 2004Beyond Advertising and Journalism: Hybrid Promotional News Discourse99 cited
  • 2009Spotting the disguises and masquerades16 cited
  • 2004The Advertorial as Information Pollution13 cited

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