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Advertising books: a linguistic analysis of blurbs
7 references·3 citing·30 second hop
Advertising books: a linguistic analysis of blurbs (2005)Advertising books: a linguistic analysis …The Advertising Handbook (2005)The Advertising HandbookThe Discourse of Advertising (2001)The Discourse of AdvertisingThe Language of Advertising: Written Texts (1998)The Language of Advertising: …Working with texts : a core book for language analysis (1997)Working with texts : a core b…Genre-mixing in academic introductions (1997)Genre-mixing in academic intr…Analysing Genre: Language Use in Professional Settings (1995)Analysing Genre: Language Use…Genre Analysis: English in Academic and Research Settings (1992)Genre Analysis: English in Ac…Transnational Scottish Book Marketing to a Diasporic Audience 1995-2015 (2016)Transnational Scottish Book M…Generic structure and promotional elements in best-selling online book blurbs: a cross-cultural study (2013)Generic structure and promoti…Back Cover Blurbs: Puff Pieces and Windows on Cultural Values (2009)Back Cover Blurbs: Puff Piece…English in advertising : a linguistic study of advertising in Great Britain (1966)Towards a practitioner-based model of selecting celebrity endorsers (2000)‘Reason’ and ‘tickle’ as pragmatic constructs in the discourse of advertising (2001)Metadiscourse in online advertising: Exploring linguistic and visual metadiscourse in social media advertisements (2021)Genre as social action (1984)The Language of Evaluation: Appraisal in English (2005)Language and Power (1989)A Dictionary of Linguistics and Phonetics (1992)Reading images: the grammar of visual design (1996)Style shifting in commercials (2007)English in the Thai linguistic netscape (2012)Case Study Research: Design and Methods (1984)Imagined Communities. Reflections on the Origin and Spread of Nationalism (1985)An Integrative Theory of Intergroup Conflict (2000)Culture's Consequences: International Differences in Work-Related Values. (1983)Genre analysis : English in academic and research settings. By John M. Swales (Cambridge applied linguistics series.) Cambridge & New York: Cambridge University Press, 1990. Pp. 260. Cloth $34.50, paper $15.95. (1993)Handbook of qualitative research (1999)Identity constructions in multilingual advertising (2001)10. ADVERTISING AS A SITE OF LANGUAGE CONTACT (2003)“Fake News” Is Not Simply False Information: A Concept Explication and Taxonomy of Online Content (2019)Literature, Metaphor, and the Foreign Language Learner (2007)Disciplinary Discourses: Social Interactions in Academic Writing (2001)Stance and engagement: a model of interaction in academic discourse (2005)Why Research on Women Entrepreneurs Needs New Directions (2006)Intercultural rhetoric research: beyond texts (2004)Genre analysis, ESP and professional practice (2007)Linguistic Variation in Research Articles (2015)Genre knowledge in disciplinary communication: Cognition/culture/power (1995)Genre in Three Traditions: Implications for ESL (1996)Persuasion and context: The pragmatics of academic metadiscourse (1998)
this work references cited by second hop

References

  • 1992Genre Analysis: English in Academic and Research Settings4,694 cited
  • 1995Analysing Genre: Language Use in Professional Settings1,361 cited
  • 2001The Discourse of Advertising1,129 cited
  • 1997Genre-mixing in academic introductions302 cited
  • 1998The Language of Advertising: Written Texts163 cited
  • 2005The Advertising Handbook147 cited
  • 1997Working with texts : a core book for language analysis34 cited

Cited by

  • 2013Generic structure and promotional elements in best-selling online book blurbs: a cross-cultural study29 cited
  • 2009Back Cover Blurbs: Puff Pieces and Windows on Cultural Values24 cited
  • 2016Transnational Scottish Book Marketing to a Diasporic Audience 1995-20153 cited

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