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Research Note—Competitive Brand Salience

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References

2006Brands and Branding: Research Findings and Future Priorities2,326 cited
1999The Variety of an Assortment479 cited
1998Consumers’ Perceptions of the Assortment Offered in a Grocery Category: The Impact of Item Reduction426 cited
1998Consumers' Perceptions of the Assortment Offered in a Grocery Category: The Impact of Item Reduction369 cited
2002The Variety of an Assortment: An Extension to the Attribute-Based Approach169 cited

Cited by

2014Strategic Use of Colour in Brand Packaging128 cited
2020Consumer dynamics: theories, methods, and emerging directions118 cited
2019From desktop to supermarket shelf: Eye-tracking exploration on consumer attention and choice114 cited
2012Consumer evaluation of copycat brands: The effect of imitation type91 cited
2015A Bounded Rationality Model of Information Search and Choice in Preference Measurement91 cited
2012To be or not to be different: Exploration of norms and benefits of color differentiation in the marketplace90 cited
2022Modeling Eye Movements During Decision Making: A Review72 cited
2011Ad Gist: Ad Communication in a Single Eye Fixation72 cited
2015The Role of Visual Attention in the Managerial Judgment of Balanced‐Scorecard Performance Evaluation: Insights from Using an Eye‐Tracking Device

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67 cited

2013Copy Alert: A Method and Metric to Detect Visual Copycat Brands58 cited

2012The effects of mailing design characteristics on direct mail campaign performance58 cited

2018How the layout of a unit price label affects eye-movements and product choice: An eye-tracking investigation52 cited

2015The impact of copycat packaging strategies on the adoption of private labels49 cited

2021Why display motion on packaging? The effect of implied motion on consumer behavior48 cited

2010Brand salience for fast-moving consumer goods: An empirically based model47 cited

2018Selling the Extraordinary in Experiential Retail Stores41 cited