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Building customer relationships online: the Web site designers’ perspective
5 references·2 citing·27 second hop
Building customer relationships online: the Web site designers’ perspective (2001)Building customer relationships online: t…Web home pages as advertisements (1999)Web home pages as advertiseme…A Communication-Based Marketing Model for Managing Relationships (1998)A Communication-Based Marketi…Global advertising and the world wide web (1997)Global advertising and the wo…The World Wide Web as an Advertising Medium: Toward an Understanding of Conversion Efficiency (1996)The World Wide Web as an Adve…THE WORLD WIDE WEB AS AN ADVERTISING MEDIUM (1996)THE WORLD WIDE WEB AS AN ADVE…User perceptions of 3D online store designs: an experimental investigation (2021)User perceptions of 3D online…Consumers' Demand and Online Promotion of the Food Retailing Through the E-Commerce Websites in China (2014)Consumers' Demand and Online …Pragmatics of Human Communication (1975)Consumer Research and Semiotics: Exploring the Morphology of Signs, Symbols, and Significance (1986)Price and Advertising Signals of Product Quality (1986)Communication and Control Processes in the Delivery of Service Quality (1988)Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration (2001)Measures of Perceived Interactivity: An Exploration of the Role of Direction of Communication, User Control, and Time in Shaping Perceptions of Interactivity (2002)»Talkin’ ’bout my generation« (2024)Current issues and research in advertising (1978)Attitudes and Persuasion: Classic and Contemporary Approaches (1981)How Advertising Works: A Planning Model (1982)Internet Site Evaluations: The Influence of Behavioral Experience, Existing Images, and Selected Website Characteristics (2002)Electronic window dressing: impression management with Websites (2003)Do males and females think in the same way? An empirical investigation on the gender differences in Web advertising evaluation (2010)Industrial buying and creative marketing (1967)A Naturalistic Inquiry into Buyer and Seller Behavior at a Swap Meet (1988)Marketing management: analysis. planning. implementation and control (2000)Web advertising: gender differences in beliefs, attitudes and behavior (2003)Involvement theory in constructing bloggers' intention to purchase travel products (2009)The role of interactivity in e-tailing: Creating value and increasing satisfaction (2009)Free Competition and the Optimal Amount of Fraud (1973)Multiple Attribute Decision Making: Methods and Applications (1981)Fuzzy sets (1996)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)A Sociocultural Analysis of a Midwestern American Flea Market (1990)Mobile digital technology: Emerging issue for marketing (2002)
this work references cited by second hop

References

  • 1998A Communication-Based Marketing Model for Managing Relationships1,236 cited
  • 1996THE WORLD WIDE WEB AS AN ADVERTISING MEDIUM330 cited
  • 1999Web home pages as advertisements174 cited
  • 1996The World Wide Web as an Advertising Medium: Toward an Understanding of Conversion Efficiency119 cited
  • 1997Global advertising and the world wide web20 cited

Cited by

  • 2021User perceptions of 3D online store designs: an experimental investigation8 cited
  • 2014Consumers' Demand and Online Promotion of the Food Retailing Through the E-Commerce Websites in China6 cited

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