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Identifying Valuable Travelers and Their Next Foreign Destination by the Application of Data Mining Techniques
16 references·6 citing·38 second hop
Identifying Valuable Travelers and Their Next Foreign Destination by the Application of Data Mining Techniques (2006)Identifying Valuable Travelers and Their …Successful Direct Marketing Methods (2008)Successful Direct Marketing M…Searching for Structure: The problem of complementation in colloquial Indonesian conversation (2003)Searching for Structure: The …Data mining for hotel firms: Use and limitations (2003)Data mining for hotel firms: …Cross-selling through database marketing: a mixed data factor analyzer for data augmentation and prediction (2003)Cross-selling through databas…Business applications of data mining (2002)Business applications of data…Mastering Data Mining: The Art and Science of Customer Relationship Management (2000)Mastering Data Mining: The Ar…Market Segmentation (2000)Market SegmentationCustomer Relationship Management (CRM) in financial services (2000)Customer Relationship Managem…Using database marketing techniques to enhance your one‐to‐one marketing initiatives (1998)Using database marketing tech…A practical yet meaningful approach to customer segmentation (1998)A practical yet meaningful ap…Market Segmentation: Conceptual and Methodological Foundations (1997)Market Segmentation: Conceptu…Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program (1994)Strategic Database Marketing:…Strategic database marketing (1994)Strategic database marketingBond rating: a nonconservative application of neural networks (1988)Bond rating: a nonconservativ…Successful direct marketing methods (1975)Successful direct marketing m…Principles of Marketing (1972)Principles of MarketingA multi-attribute data mining model for rule extraction and service operations benchmarking (2021)A multi-attribute data mining…Forecasting of foreign trips by transactional data: a comparative study (2019)Forecasting of foreign trips …A Location Analytics Method for the Utilisation of Geotagged Photos in Travel Marketing Decision-Making (2019)A Location Analytics Method f…Discovering customer value for marketing systems: an empirical case study (2016)Discovering customer value fo…Establishment and application of fuzzy decision rules: an empirical case of the air passenger market in Taiwan (2010)Establishment and application…Customer Value in an All-Inclusive Travel Vacation Club: An Application of the RFM Framework (2008)Customer Value in an All-Incl…The Determination of Long-Term Credit Standing with Financial Ratios (1966)What's in a Bond Rating (1969)A MULTIVARIATE ANALYSIS OF INDUSTRIAL BOND RATINGS (1973)A Model-Selection Approach to Assessing the Information in the Term Structure Using Linear Models and Artificial Neural Networks (1995)COST ESTIMATION PREDICTIVE MODELING: REGRESSION VERSUS NEURAL NETWORK (1997)Forecasting exchange rates using general regression neural networks (2000)How information gives you competitive advantage (1985)Putting the Service-Profit Chain to Work (1994)Mass customization: The new frontier in business competition (1999)Strategic issues in customer relationship management (CRM) implementation (2003)Critical success factors for a customer relationship management strategy (2006)Why Leadership Matters to Internal Communication: Linking Transformational Leadership, Symmetrical Communication, and Employee Outcomes (2014)A Method of Simulated Moments for Estimation of Discrete Response Models Without Numerical Integration (1989)Latent Variable Models and Factor Analysis (1989)Charting New Directions for Marketing (1999)Advertising, Research and Development, and Systematic Risk of the Firm (2006)The differing and mediating roles of trust and relationship commitment in service relationship maintenance and development (2009)Online Product Opinions: Incidence, Evaluation and Evolution (2011)Privacy Concerns and Consumer Willingness to Provide Personal Information (2000)Integrating AHP and data mining for product recommendation based on customer lifetime value (2004)Knowledge discovery on RFM model using Bernoulli sequence (2008)Information Exposure, Opportunity Evaluation and Entrepreneurial Action: An Investigation of an Online User Community (2013)The big data divide (2014)Applications of Artificial Intelligence in commercial banks – A research agenda for behavioral finance (2020)Pushing the contextual envelope: developing and diffusing IS theory for health information systems research (2004)Whose Identity Is It Anyway? 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References

  • 1972Principles of Marketing5,587 cited
  • 1997Market Segmentation: Conceptual and Methodological Foundations1,866 cited
  • 2000Market Segmentation780 cited
  • 2000Customer Relationship Management (CRM) in financial services498 cited
  • 2000Mastering Data Mining: The Art and Science of Customer Relationship Management470 cited
  • 1994Strategic database marketing364 cited
  • 2003Cross-selling through database marketing: a mixed data factor analyzer for data augmentation and prediction336 cited
  • 1975Successful direct marketing methods230 cited
  • 1988Bond rating: a nonconservative application of neural networks213 cited
  • 2002Business applications of data mining174 cited
  • 1998A practical yet meaningful approach to customer segmentation167 cited
  • 2008Successful Direct Marketing Methods136 cited
  • 1994Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program104 cited
  • 1998Using database marketing techniques to enhance your one‐to‐one marketing initiatives98 cited
  • 2003Searching for Structure: The problem of complementation in colloquial Indonesian conversation92 cited

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  • 2003Data mining for hotel firms: Use and limitations89 cited
  • Cited by

    • 2021A multi-attribute data mining model for rule extraction and service operations benchmarking31 cited
    • 2008Customer Value in an All-Inclusive Travel Vacation Club: An Application of the RFM Framework29 cited
    • 2016Discovering customer value for marketing systems: an empirical case study22 cited
    • 2010Establishment and application of fuzzy decision rules: an empirical case of the air passenger market in Taiwan17 cited
    • 2019A Location Analytics Method for the Utilisation of Geotagged Photos in Travel Marketing Decision-Making13 cited
    • 2019Forecasting of foreign trips by transactional data: a comparative study4 cited