Consumer adoption of the internet as an information search and product purchase channel: some research hypotheses

Abstract

Abstract: This study provides an exploratory model to understand the factors that influence consumers to adopt the internet instead of traditional channels for information search and product purchase. The authors reviewed previous established theories on consumer decision making in offline environments and research findings regarding consumer behaviour in an online environment. The authors embraced the contingent consumer decision-making model provided by Bettman et al. and classified the factors that influence consumers to use online channels instead of traditional channels into three groups – person, problem, and context.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 132 citations exist upstream.

Papers that cite the same references — the relational fallback while embeddings are still backfilling.