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Determinants of brand equity - A blue print for building strong brand: A study of automobile segment in India
16 references·0 citing·47 second hop
Determinants of brand equity - A blue print for building strong brand: A study of automobile segment in India (2009)Determinants of brand equity - A blue pri…Measuring Motivations for Online Opinion Seeking (2006)Measuring Motivations for Onl…Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications (2002)Advertising, Promotion and Su…An Examination of Selected Marketing Mix Elements and Brand Equity (2000)An Examination of Selected Ma…Endorsers in Advertising: The Case of Negative Celebrity Information (1998)Endorsers in Advertising: The…Veblen Effects in a Theory of Conspicuous Consumption (1996)Veblen Effects in a Theory of…Customer Evaluation of Products in a Global Market (1994)Customer Evaluation of Produc…A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility (1994)A Survey-Based Method for Mea…Measuring brand value with scanner data (1993)Measuring brand value with sc…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Managing Brand Equity (1991)Managing Brand EquityEvaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency (1991)Evaluation of Brand Extension…The Price Knowledge and Search of Supermarket Shoppers (1990)The Price Knowledge and Searc…Competitive Promotional Strategies (1988)Competitive Promotional Strat…Advertising as a Signal (1984)Advertising as a SignalEndorser Effectiveness by Product Type (1979)Endorser Effectiveness by Pro…A Comparison of Japanese and U.S. Attitudes toward Foreign Products (1970)A Comparison of Japanese and …Prospect Theory: An Analysis of Decision under Risk (1979)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Prospect theory: An analysis of decision under risk (1988)Heart and Mind in Conflict: the Interplay of Affect and Cognition in Consumer Decision Making (1999)A Benefit Congruency Framework of Sales Promotion Effectiveness (2000)The myth of the ethical consumer – do ethics matter in purchase behaviour? 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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1991Managing Brand Equity3,818 cited
  • 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
  • 1991Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency1,305 cited
  • 1990The Price Knowledge and Search of Supermarket Shoppers1,118 cited
  • 1996Veblen Effects in a Theory of Conspicuous Consumption978 cited
  • 1994A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility821 cited
  • 1979Endorser Effectiveness by Product Type816 cited
  • 2006Measuring Motivations for Online Opinion Seeking727 cited
  • 1994Customer Evaluation of Products in a Global Market676 cited
  • 1998Endorsers in Advertising: The Case of Negative Celebrity Information628 cited
  • 2002Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications620 cited
  • 1993Measuring brand value with scanner data618 cited
  • 1984Advertising as a Signal614 cited
  • 1988Competitive Promotional Strategies598 cited
  • 1970

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A Comparison of Japanese and U.S. Attitudes toward Foreign Products
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