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Integrated Marketing Communication and Technology Adoption: A Case of Safaricom's M-PESA Mobile Money Transfer Services in Kenya
16 references·1 citing·24 second hop
Integrated Marketing Communication and Technology Adoption: A Case of Safaricom's M-PESA Mobile Money Transfer Services in Kenya (2013)Integrated Marketing Communication and Te…Diffusion of Innovations 1 (2019)Diffusion of Innovations 1Recenzja książki. Robert K. yin, Case Study Research. Design and Methods (fourth Edition), thousand Oaks, CA: Sage Publications, 2009 (2012)Recenzja książki. Robert K. y…Diffusion of innovations. (2003)Diffusion of innovations.Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…Integrated Marketing Communications in U.S. Advertising Agencies: An Exploratory Study (1997)Integrated Marketing Communic…Case study research: a multi‐faceted research approach for IS (1996)Case study research: a multi‐…Interpretive case studies in IS research: nature and method (1995)Interpretive case studies in …The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1994)The magical number seven, plu…Case Study Research: Design and Methods (1991)Case Study Research: Design a…Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Perceived Usefulness, Perceiv…Case Study Research: Design and Methods (1984)Case Study Research: Design a…Understanding Attitudes and Predicting Social Behavior (1980)Understanding Attitudes and P…Mischel and the concept of personality (1980)Mischel and the concept of pe…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Belief, Attitude, Intention a…The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1956)The magical number seven, plu…The Behavior of Organisms: An Experimental Analysis (1939)The Behavior of Organisms: An…Green marketing strategy, technology implementation and corporate performance: the role of green creative behaviour and institutional isomorphism (2024)Green marketing strategy, tec…Self-efficacy mechanism in human agency. (1982)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)User Acceptance of Information Technology: Toward A Unified View1 (2003)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)EXPERIMENTAL PSYCHOLOGY (1940)Working Memory (1974)From Intentions to Actions: A Theory of Planned Behavior (1985)The theory of planned behavior (1991)Mixed Methods Research: A Research Paradigm Whose Time Has Come (2004)Qualitative research: Methods in the social sciences (2006)Document Analysis as a Qualitative Research Method (2009)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)A scaling method for priorities in hierarchical structures (1977)How to make a decision: The analytic hierarchy process (1990)The Strength of Weak Ties (1973)Theory Building From Cases: Opportunities And Challenges (2007)Qualitative Case Study Methodology: Study Design and Implementation for Novice Researchers (2015)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Is innovation always beneficial? A meta-analysis of the relationship between innovation and performance in SMEs (2010)Diffusion of Innovations (2015)Mobile payment: Understanding the determinants of customer adoption and intention to recommend the technology (2016)
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204 cited
  • 1980Mischel and the concept of personality107 cited
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    • 2024Green marketing strategy, technology implementation and corporate performance: the role of green creative behaviour and institutional isomorphism7 cited