Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Tradeoffs in marketing exploitation and exploration strategies: The overlooked role of market orientation

16 references·16 citing·24 second hopsampled

FromToDepth

this work references cited by second hop· second hop is a sample of the most-cited connections

References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
1991Firm Resources and Sustained Competitive Advantage48,209 cited
1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
2004Firm resources and sustained competitive advantage38,157 cited
1990Absorptive Capacity: A New Perspective on Learning and Innovation35,597 cited
1997Dynamic capabilities and strategic management34,723 cited
1988On the Evaluation of Structural Equation Models26,139 cited
1984A resource‐based view of the firm25,618 cited
1991Exploration and Exploitation in Organizational Learning21,910 cited
1983An Evolutionary Theory of Economic Change.21,368 cited
1986Self-Reports in Organizational Research: Problems and Prospects17,092 cited
2000Dynamic capabilities: what are they?14,950 cited
1992Knowledge of the Firm, Combinative Capabilities, and the Replication of Technology12,936 cited
1977Estimating Nonresponse Bias in Mail Surveys12,220 cited
2006The Core Competence of the Corporation11,435 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

1997

Organizational Learning: A Theory of Action Perspective

11,107 cited

Cited by

2010Improving customer-focused marketing capabilities and firm financial performance via marketing exploration and exploitation389 cited
2011Drivers of innovation ambidexterity in small- to medium-sized firms334 cited
2011The bright-side and dark-side effects of embedded ties in business-to-business innovation307 cited
2008Strategic orientations of born globals—Do they really matter?277 cited
2019International new venture performance: Role of international entrepreneurial culture, ambidextrous innovation, and dynamic marketing capabilities269 cited
2013Dynamic Marketing Capabilities: Toward an Integrative Framework243 cited
2009Development and return on execution of product innovation capabilities: The role of organizational structure207 cited
2007The asymmetric moderating role of market orientation on the ambidexterity–firm performance relationship for prospectors and defenders198 cited
2011The Trade-off between Customer and Technology Orientations: Impact on Innovation Capabilities and Export Performance189 cited
2014Internal market orientation, market capabilities and learning orientation186 cited
2018Exploring the mediating effects between transformational leadership and organizational performance184 cited
2010New Product Exploration Under Environmental Turbulence180 cited
2011Competence exploration and exploitation in new product development179 cited
2012Effects of interaction and entrepreneurial orientation on organizational performance: Insights into market driven and market driving175 cited
2017Market, entrepreneurial, and technology orientations: impact on innovation and firm performance172 cited
2008SUPPLIER INNOVATIVENESS AND THE ROLE OF INTERORGANIZATIONAL LEARNING IN ENHANCING MANUFACTURER CAPABILITIES170 cited