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Premarket Forecasting for New Consumer Durable Goods: Modeling Categorization, Elimination, and Consideration Phenomena
16 references·16 citing·34 second hopsampled
Premarket Forecasting for New Consumer Durable Goods: Modeling Categorization, Elimination, and Consideration Phenomena (1993)Premarket Forecasting for New Consumer Du…Advances in Consumer Research (2025)Advances in Consumer ResearchOrganizing Successful Co-Marketing Alliances (1993)Organizing Successful Co-Mark…New Product Diffusion Models in Marketing: A Review and Directions for Research (1991)New Product Diffusion Models …Development and Testing of a Model of Consideration Set Composition (1991)Development and Testing of a …New Product Diffusion Models in Marketing: A Review and Directions for Research (1990)New Product Diffusion Models …An Evaluation Cost Model of Consideration Sets (1990)An Evaluation Cost Model of C…Adaptive strategy selection in decision making. (1988)Adaptive strategy selection i…Ideals, central tendency, and frequency of instantiation as determinants of graded structure in categories. (1985)Ideals, central tendency, and…Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments (1985)Consumer Knowledge: Effects o…A Logit Model of Brand Choice Calibrated on Scanner Data (1983)A Logit Model of Brand Choice…Econometric Models of Probabilistic Choice (1981)Econometric Models of Probabi…Conjoint Analysis in Consumer Research: Issues and Outlook (1978)Conjoint Analysis in Consumer…Task complexity and contingent processing in decision making: An information search and protocol analysis (1976)Task complexity and contingen…A New Product Growth Model for Consumer Durables (1976)A New Product Growth Model fo…The Theory of Buyer Behavior (1971)The Theory of Buyer BehaviorA New Product Growth for Model Consumer Durables (1969)A New Product Growth for Mode…Categories and narratives as sources of distinctiveness: Cultural entrepreneurship within and across categories (2022)Categories and narratives as …Systematic review of determinants of sales performance: Verbekeet al.’s (2011) classification extended (2020)Systematic review of determin…Visualizing Asymmetric Competition Among More Than 1,000 Products Using Big Search Data (2016)Visualizing Asymmetric Compet…Ethical leadership in the salesforce: effects on salesperson customer orientation, commitment to customer value and job stress (2016)Ethical leadership in the sal…Empathy, nonverbal immediacy, and salesperson performance: the mediating role of adaptive selling behavior (2016)Empathy, nonverbal immediacy,…Product proliferation strategies and firm performance: The moderating role of product space complexity (2013)Product proliferation strateg…To be or not to be different: Exploration of norms and benefits of color differentiation in the marketplace (2012)To be or not to be different:…Customer‐Perceived Positioning Effectiveness: Conceptualization, Operationalization, and Implications for New Product Managers (2012)Customer‐Perceived Positionin…Mapping Online Consumer Search (2011)Mapping Online Consumer SearchSubstantive and Evaluative Media Reputations Among and Within Cognitive Strategic Groups (2006)Substantive and Evaluative Me…Positioning options for achieving brand association: a psychological categorization framework (2002)Positioning options for achie…A model of price search behavior in electronic marketplace (2002)A model of price search behav…The Effects of Country-of-Brand and Brand Name on Product Evaluation and Consideration (1999)The Effects of Country-of-Bra…Matching Electronic Distribution Channels to Product Characteristics: The Role of Congruence in Consideration Set Formation (1998)Matching Electronic Distribut…Ownership patterns for durable goods and financial assets: a Rasch analysis (1997)Ownership patterns for durabl…Indirect Financial Benefits from Service Quality (1996)Indirect Financial Benefits f…Innovation characteristics and innovation adoption-implementation: A meta-analysis of findings (1982)Models of technology diffusion (2000)Electronic word-of-mouth in hospitality and tourism management (2007)Exploring the value of online product reviews in forecasting sales: The case of motion pictures (2007)Individual Choice Behavior: A Theoretical Analysis. (1960)Elimination by aspects: A theory of choice. (1972)Human Problem Solving (1972)Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice (1990)Long-term working memory. (1995)Constructive Consumer Choice Processes (1998)Theory and Methods of Scaling (1958)Simultaneous conjoint measurement: A new type of fundamental measurement (1964)Decisions with Multiple Objectives: Preferences and Value Tradeoffs. (1994)Handbook on Constructing Composite Indicators (2005)Handbook on Constructing Composite Indicators: Methodology and User Guide (2008)Conditional logit analysis of qualitative choice behavior (1972)Customer satisfaction, customer retention, and market share (1993)Customer Switching Behavior in Service Industries: An Exploratory Study (1995)Developing and validating a multidimensional consumer-based brand equity scale (2001)A BEHAVIORAL MODEL OF RATIONAL CHOICE (1955)The case for motivated reasoning. (1990)Individual differences in reasoning: Implications for the rationality debate? (2000)Construal-level theory of psychological distance. (2010)Measuring Accessibility: An Exploration of Issues and Alternatives (1997)Understanding Social Preferences with Simple Tests (2002)Group Identity and Social Preferences (2009)A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Using Online Conversations to Study Word-of-Mouth Communication (2004)What Makes Online Content Viral? (2011)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)
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References

  • 2025Advances in Consumer Research13,264 cited
  • 1969A New Product Growth for Model Consumer Durables5,999 cited
  • 1976A New Product Growth Model for Consumer Durables3,948 cited
  • 1978Conjoint Analysis in Consumer Research: Issues and Outlook3,184 cited
  • 1971The Theory of Buyer Behavior2,797 cited
  • 1991New Product Diffusion Models in Marketing: A Review and Directions for Research2,090 cited
  • 1981Econometric Models of Probabilistic Choice2,052 cited
  • 1976Task complexity and contingent processing in decision making: An information search and protocol analysis1,965 cited
  • 1988Adaptive strategy selection in decision making.1,953 cited
  • 1983A Logit Model of Brand Choice Calibrated on Scanner Data1,806 cited
  • 1985Ideals, central tendency, and frequency of instantiation as determinants of graded structure in categories.1,190 cited
  • 1985Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments1,106 cited
  • 1990An Evaluation Cost Model of Consideration Sets1,026 cited
  • 1993Organizing Successful Co-Marketing Alliances993 cited
  • 1990New Product Diffusion Models in Marketing: A Review and Directions for Research702 cited

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  • 1991Development and Testing of a Model of Consideration Set Composition683 cited
  • Cited by

    • 1996Indirect Financial Benefits from Service Quality159 cited
    • 2016Empathy, nonverbal immediacy, and salesperson performance: the mediating role of adaptive selling behavior118 cited
    • 2002Positioning options for achieving brand association: a psychological categorization framework99 cited
    • 2013Product proliferation strategies and firm performance: The moderating role of product space complexity91 cited
    • 2012To be or not to be different: Exploration of norms and benefits of color differentiation in the marketplace90 cited
    • 2016Visualizing Asymmetric Competition Among More Than 1,000 Products Using Big Search Data88 cited
    • 1999The Effects of Country-of-Brand and Brand Name on Product Evaluation and Consideration88 cited
    • 2022Categories and narratives as sources of distinctiveness: Cultural entrepreneurship within and across categories75 cited
    • 2016Ethical leadership in the salesforce: effects on salesperson customer orientation, commitment to customer value and job stress73 cited
    • 1998Matching Electronic Distribution Channels to Product Characteristics: The Role of Congruence in Consideration Set Formation70 cited
    • 2011Mapping Online Consumer Search66 cited
    • 2012Customer‐Perceived Positioning Effectiveness: Conceptualization, Operationalization, and Implications for New Product Managers55 cited
    • 2020Systematic review of determinants of sales performance: Verbekeet al.’s (2011) classification extended53 cited
    • 1997Ownership patterns for durable goods and financial assets: a Rasch analysis52 cited
    • 2002A model of price search behavior in electronic marketplace44 cited
    • 2006Substantive and Evaluative Media Reputations Among and Within Cognitive Strategic Groups44 cited