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Disclosing Celebrity Endorsement in a Television Program to Mitigate Persuasion: How Disclosure Type and Celebrity Credibility Interact

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References

1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness4,022 cited
1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts3,796 cited
1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,192 cited
2004The Persuasiveness of Source Credibility: A Critical Review of Five Decades' Evidence2,203 cited
1999Consumer Socialization of Children: A Retrospective Look At Twenty‐Five Years of Research1,957 cited
1999Celebrity Endorsement: A Literature Review1,734 cited
2008Exploring the relationship between celebrity endorser effects and advertising effectiveness805 cited
1994Adolescent Skepticism toward TV Advertising and Knowledge of Advertiser Tactics619 cited
2004Factors predicting the effectiveness of celebrity endorsement advertisements536 cited
2006Audience Response to Product Placements: An Integrative Framework and Future Research Agenda475 cited
1998Brand Placement: A Review410 cited
1974Children and Commercial Persuasion: An Attribution Theory Analysis405 cited
2006Does Advertising Literacy Mediate the Effects of Advertising on Children? A Critical Examination of Two Linked Research Literatures in Relation to Obesity and Food Choice392 cited
2007More than meets the eye

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343 cited

2005The Development of Marketplace Persuasion Knowledge in Children, Adolescents, and Young Adults336 cited

2000A Study of Factors Affecting Consumer Evaluations and Memory of Product Placements in Movies333 cited

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