SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
The Effect of Sport Sponsorship Programs of Various Sport Events on Stock Price Behavior During a Sport Event
16 references·2 citing·41 second hop
The Effect of Sport Sponsorship Programs of Various Sport Events on Stock Price Behavior During a Sport Event (2012)The Effect of Sport Sponsorship Programs …Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions (2009)Marketing and Firm Value: Met…Sports Sentiment and Stock Returns (2007)Sports Sentiment and Stock Re…SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX (2005)SPONSORSHIP-LINKED MARKETING:…A model of fan identification: antecedents and sponsorship outcomes (2003)A model of fan identification…Understanding sponsorship effects (2001)Understanding sponsorship eff…Familiarity Breeds Investment (2001)Familiarity Breeds InvestmentDeterminants of Sports Sponsorship Response (2000)Determinants of Sports Sponso…Emotion-based choice. (1999)Emotion-based choice.Building Brand Image Through Event Sponsorship: The Role of Image Transfer (1999)Building Brand Image Through …A model of image creation and image transfer in event sponsorship (1997)A model of image creation and…Preference and belief: Ambiguity and competence in choice under uncertainty (1991)Preference and belief: Ambigu…Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Who is the Celebrity Endorser…Generalized autoregressive conditional heteroskedasticity (1986)Generalized autoregressive co…Autoregressive Conditional Heteroscedasticity with Estimates of the Variance of United Kingdom Inflation (1982)Autoregressive Conditional He…The psychology of interpersonal relations. (1958)The psychology of interperson…The Psychology of Interpersonal Relations. (1958)The Psychology of Interperson…Can Sports Sponsorship Affect Consumers’ Motivation for Sports Consumption? (2021)Can Sports Sponsorship Affect…Construal level effects in sponsorship-linked marketing: informativeness and timing of announcements (2020)Construal level effects in sp…The Structure of Scientific Revolutions (1963)Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods (1986)Possessions and the Extended Self (1988)Dimensions of Brand Personality (1997)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Dimensions of Brand Personality (1997)CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive (2004)The Interrelationship between Sport Event and Destination Image and Sport Tourists' Behaviours (2007)The Principles of Psychology (1891)The Strength of Weak Ties (1973)The "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior (2000)Handbook of Positive Psychology (2001)The Concept of Mind (2006)Principles Of Gestalt Psychology (2013)Time Series Analysis: Forecasting and Control (1977)Time Series Analysis: Forecasting and Control (1977)On the Relation between the Expected Value and the Volatility of the Nominal Excess Return on Stocks (1993)Multivariate Simultaneous Generalized ARCH (1995)Risk, Ambiguity, and the Savage Axioms (1961)Prospect Theory: An Analysis of Decision under Risk (1979)Prospect theory: An analysis of decision under risk (1988)Advances in prospect theory: Cumulative representation of uncertainty (1992)Individual differences in reasoning: Implications for the rationality debate? (2000)Heuristics and Biases: The Psychology of Intuitive Judgment (2004)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)On the Evaluation of Structural Equation Models (1988)The impact of perceived corporate social responsibility on consumer behavior (2005)How Sustainability Ratings Might Deter ‘Greenwashing’: A Closer Look at Ethical Corporate Communication (2011)Domestic Saving and International Capital Flows (1980)A Simple Model of Capital Market Equilibrium with Incomplete Information (1987)Home Bias at Home: Local Equity Preference in Domestic Portfolios (1999)How Distance, Language, and Culture Influence Stockholdings and Trades (2001)Investor Psychology and Asset Pricing (2001)The determinants of cross-border equity flows (2004)Conditional Heteroskedasticity in Asset Returns: A New Approach (1991)Econometric Analysis of Cross Section and Panel Data (2001)Investor Sentiment in the Stock Market (2007)Sentiment During Recessions (2012)Behavioral Finance (2015)From Intentions to Actions: A Theory of Planned Behavior (1985)Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. (2000)
this work references cited by second hop

References

  • 1986Generalized autoregressive conditional heteroskedasticity22,329 cited
  • 1982Autoregressive Conditional Heteroscedasticity with Estimates of the Variance of United Kingdom Inflation20,684 cited
  • 1958The psychology of interpersonal relations.13,448 cited
  • 1958The Psychology of Interpersonal Relations.11,823 cited
  • 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,192 cited
  • 2001Familiarity Breeds Investment1,920 cited
  • 1991Preference and belief: Ambiguity and competence in choice under uncertainty1,705 cited
  • 2007Sports Sentiment and Stock Returns1,045 cited
  • 1999Building Brand Image Through Event Sponsorship: The Role of Image Transfer1,041 cited
  • 2000Determinants of Sports Sponsorship Response1,015 cited
  • 1999Emotion-based choice.840 cited
  • 1997A model of image creation and image transfer in event sponsorship762 cited
  • 2009Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions721 cited
  • 2005SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX679 cited
  • 2003A model of fan identification: antecedents and sponsorship outcomes629 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 2001Understanding sponsorship effects561 cited
  • Cited by

    • 2021Can Sports Sponsorship Affect Consumers’ Motivation for Sports Consumption?13 cited
    • 2020Construal level effects in sponsorship-linked marketing: informativeness and timing of announcements10 cited