CULTIVATING IMAGINATION: FACTORS THAT ENHANCE AND INHIBIT CREATIVITY IN BRAINSTORMING GROUPS

FREDRIC M. JABLJN

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Abstract

The great majority of researchers and theorists agree that in order for organizations and societies to adapt to their rapidly changing environments they must have creative approaches to problem solving. One technique that continues to have promise as a method for generating creative alternatives to complex problems is brainstorming. Yet, despite almost 30 years of research on the process, controversies still exist concerning its approach and methods for stimulating creativity. This study was designed to explore a number of inconsistent findings present in earlier brainstorming research. Results provide clarification for some incongruities, but for others suggest the need for additional research. In particular, analyses indicate that group composition affects member productivity, perceptions of status differentiation, and satisfaction with the group.

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References

1973Designing Complex Organizations 1963Social Behavior: Its Elementary Forms 1965The Causal Texture of Organizational Environments 1962Social Behavior: Its Elementary Forms 1976Determinants of Coordination Modes within Organizations 1953Applied Imagination: Principles and Procedures of Creative Thinking 1970Measures of communication‐bound anxiety 1968The Evolution of Organizational Environments

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1995Group Creativity and Technology 1997The Impact of Brainstorming Techniques on Subsequent Group Processes 2005Personality, Process, and Performance in Interactive Brainstorming Groups 2013Generating Ideas About the Uses of Brainstorming: Reconsidering the Losses and Gains of Brainstorming Groups Relative to Nominal Groups 1984The process of brainstorming: An analysis with individual and group vocal parameters.1998Understanding, Measuring, Enhancing Collective Creative Problem-Solving Efforts

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