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An integrated approach of Kanos model and Importance-Performance Analysis in identifying key success factors

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References

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1991

Perspectives on marketing management

162 cited

Cited by

2014The Critical Success Factors Study for e-Government Implementation62 cited
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2020An assessment of customers’ satisfaction for emerging technologies in passenger cars using Kano model28 cited
2016A critical review of Kano's wording and its impact on attribute classification: a case study of smartphone in Korea27 cited
2020A spectral clustering method to improve importance rating accuracy of customer requirements in QFD25 cited
2011A further editorial guideline for writing manuscript in the field of social science: A special perspective for African Journal of Business Management (AJBM)19 cited
2016Integrating IS Success Model, SERVQUAL and Kano Model into QFD to improve Hospital Information System quality10 cited