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Covert Marketing Unmasked: A Legal and Regulatory Guide for Practices that Mask Marketing Messages
16 references·16 citing·40 second hopsampled
Covert Marketing Unmasked: A Legal and Regulatory Guide for Practices that Mask Marketing Messages (2008)Covert Marketing Unmasked: A Legal and Re…Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Communication and Persuasion:…The Defensive Consumer: Advertising Deception, Defensive Processing, and Distrust (2007)The Defensive Consumer: Adver…CONSUMERS, CHARACTERS, AND PRODUCTS: A Balance Model of Sitcom Product Placement Effects (2006)CONSUMERS, CHARACTERS, AND PR…Audience Response to Product Placements: An Integrative Framework and Future Research Agenda (2006)Audience Response to Product …Advertising, Promotion, and Other Aspects of Integrated Marketing Communications (2006)Advertising, Promotion, and O…AD SKEPTICISM: The Consequences of Disbelief (2005)AD SKEPTICISM: The Consequenc…Recall of Brand Placements in Computer/Video Games (2002)Recall of Brand Placements in…Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (2000)Are Product Attribute Beliefs…The hidden traps in decision making. (1998)The hidden traps in decision …The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)The Persuasion Knowledge Mode…Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues (1994)Beyond Advertising and Public…Measurement of Consumer Susceptibility to Interpersonal Influence (1989)Measurement of Consumer Susce…Communication and Persuasion (1986)Communication and PersuasionAre Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Are Product Attribute Beliefs…Television and Interpersonal Influences on Adolescent Consumer Learning (1979)Television and Interpersonal …Age Differences in Information Processing: A Perspective on the Aged Consumer (1977)Age Differences in Informatio…The effectiveness of brand placements: A meta-analytic synthesis (2021)The effectiveness of brand pl…Preparing for an Era of Deepfakes and AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertising (2021)Preparing for an Era of Deepf…Influencer marketing (2019)Influencer marketingDisclosing sponsored Instagram posts: the role of material connection with the brand and message-sidedness when disclosing covert advertising (2019)Disclosing sponsored Instagra…“This is not sponsored content” – The effects of impartiality disclosure and e-commerce landing pages on consumer responses to social media influencer posts (2019)“This is not sponsored conten…The Challenges Native Advertising Poses: Exploring Potential Federal Trade Commission Responses and Identifying Research Needs (2018)The Challenges Native Adverti…Routledge International Handbook of Consumer Psychology (2016)Routledge International Handb…“This is a sponsored blog post, but all opinions are my own”: The effects of sponsorship disclosure on responses to sponsored blog posts (2016)“This is a sponsored blog pos…Rethinking the Persuasion Knowledge Model: Schematic Antecedents and Associative Outcomes of Persuasion Knowledge Activation for Covert Advertising (2015)Rethinking the Persuasion Kno…Product placement disclosures: Exploring the moderating effect of placement frequency on brand responses via persuasion knowledge (2015)Product placement disclosures…Consumer attitudes toward blogger’s sponsored recommendations and purchase intention: The effect of sponsorship type, product type, and brand awareness (2014)Consumer attitudes toward blo…Can disclosures lead consumers to resist covert persuasion? The important roles of disclosure timing and type of response (2012)Can disclosures lead consumer…Do Marketing Media Have Life Cycles? The Case of Product Placement in Movies (2011)Do Marketing Media Have Life …Regulatory Focus Theory, Trust, and Privacy Concern (2009)Regulatory Focus Theory, Trus…Betrayed by the Buzz? Covert Content and Consumer–Brand Relationships (2009)Betrayed by the Buzz? Covert …Commercializing Social Interaction: The Ethics of Stealth Marketing (2008)Commercializing Social Intera…Social Learning Theory. (1978)The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach (1982)Product Placement in Movies: The Effect of Prominence and Mode on Audience Recall (1998)Promoting Destinations via Film Tourism: An Empirical Identification of Supporting Marketing Initiatives (2006)Advances in Consumer Research (2025)The Psychology of Interpersonal Relations. (1958)The Elaboration Likelihood Model of Persuasion (1986)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)ATTITUDES AND ATTITUDE CHANGE (1997)Networked Narratives: UnderstandingWord-of-Mouth Marketing in Online Communities (2014)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)The Distorted Mirror: Reflections on the Unintended Consequences of Advertising (1986)Development of a Scale to Measure Consumer Skepticism Toward Advertising (1998)Vigilant against Manipulation: The Effect of Regulatory Focus on the Use of Persuasion Knowledge (2007)Customer Empowerment in New Product Development* (2010)When consumers doubt, Watch out! The role of CSR skepticism (2013)Understanding Attitudes and Predicting Social Behavior (1980)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Measuring the Involvement Construct (1985)Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)Consumer perceived value: The development of a multiple item scale (2001)Information and Consumer Behavior (1970)On the Evaluation of Structural Equation Models (1988)Stay Away From Me (2012)Gray Shades of Green: Causes and Consequences of Green Skepticism (2015)The Handbook of Social Psychology (1969)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Information Processing from Advertisements: Toward an Integrative Framework (1989)The Impact of Feelings on Ad-Based Affect and Cognition (1989)On Product Uncertainty in Online Markets: Theory and Evidence1 (2012)Reconsidering the Rational Public: Cognition, Heuristics, and Mass Opinion (2000)Mindfulness at Work (2011)Managing the Unknowable (2015)Going Beyond Green: The “Why and How” of Integrating Sustainability Into the Marketing Curriculum (2008)The Effectiveness of Branded Mobile Phone Apps (2011)Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement (2017)Mood and judgment: The affect infusion model (AIM). (1995)Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies (2012)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)
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References

  • 1986Communication and Persuasion5,214 cited
  • 2015Communication and Persuasion: Central and Peripheral Routes to Attitude Change4,993 cited
  • 1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts3,796 cited
  • 1989Measurement of Consumer Susceptibility to Interpersonal Influence2,228 cited
  • 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,067 cited
  • 1994Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues658 cited
  • 2007The Defensive Consumer: Advertising Deception, Defensive Processing, and Distrust609 cited
  • 2006Advertising, Promotion, and Other Aspects of Integrated Marketing Communications591 cited
  • 1998The hidden traps in decision making.590 cited
  • 2005AD SKEPTICISM: The Consequences of Disbelief544 cited
  • 2006Audience Response to Product Placements: An Integrative Framework and Future Research Agenda475 cited
  • 2002Recall of Brand Placements in Computer/Video Games436 cited
  • 1979Television and Interpersonal Influences on Adolescent Consumer Learning431 cited
  • 2000Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?381 cited
  • 2006CONSUMERS, CHARACTERS, AND PRODUCTS: A Balance Model of Sitcom Product Placement Effects

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358 cited
  • 1977Age Differences in Information Processing: A Perspective on the Aged Consumer342 cited
  • Cited by

    • 2014Consumer attitudes toward blogger’s sponsored recommendations and purchase intention: The effect of sponsorship type, product type, and brand awareness426 cited
    • 2019Disclosing sponsored Instagram posts: the role of material connection with the brand and message-sidedness when disclosing covert advertising383 cited
    • 2021Preparing for an Era of Deepfakes and AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertising343 cited
    • 2016“This is a sponsored blog post, but all opinions are my own”: The effects of sponsorship disclosure on responses to sponsored blog posts251 cited
    • 2012Can disclosures lead consumers to resist covert persuasion? The important roles of disclosure timing and type of response234 cited
    • 2009Regulatory Focus Theory, Trust, and Privacy Concern202 cited
    • 2018The Challenges Native Advertising Poses: Exploring Potential Federal Trade Commission Responses and Identifying Research Needs201 cited
    • 2019“This is not sponsored content” – The effects of impartiality disclosure and e-commerce landing pages on consumer responses to social media influencer posts184 cited
    • 2019Influencer marketing175 cited
    • 2008Commercializing Social Interaction: The Ethics of Stealth Marketing154 cited
    • 2015Rethinking the Persuasion Knowledge Model: Schematic Antecedents and Associative Outcomes of Persuasion Knowledge Activation for Covert Advertising124 cited
    • 2009Betrayed by the Buzz? Covert Content and Consumer–Brand Relationships112 cited
    • 2011Do Marketing Media Have Life Cycles? The Case of Product Placement in Movies104 cited
    • 2015Product placement disclosures: Exploring the moderating effect of placement frequency on brand responses via persuasion knowledge100 cited
    • 2016Routledge International Handbook of Consumer Psychology99 cited
    • 2021The effectiveness of brand placements: A meta-analytic synthesis58 cited