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Affect and Persuasion Emotional Responses to Public Service Announcements
3 references·16 citing·48 second hop
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References

  • 1980A circumplex model of affect.16,320 cited
  • 1995Designing Health Messages: Approaches from Communication Theory and Public Health Practice443 cited
  • 1996The Multiple Affective Outcomes of AIDS PSAs325 cited

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  • 2011Involved, Transported, or Emotional? Exploring the Determinants of Change in Knowledge, Attitudes, and Behavior in Entertainment-Education275 cited
  • 2014Toward a Theory of Persuasive Hope: Effects of Cognitive Appraisals, Hope Appeals, and Hope in the Context of Climate Change275 cited
  • 2010The Influence of Online Comments on Perceptions of Antimarijuana Public Service Announcements on YouTube269 cited
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Does Perceived Message Effectiveness Cause Persuasion or Vice Versa? 17 Consistent Answers
263 cited
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  • 2010Mitigating Psychological Reactance: The Role of Message-Induced Empathy in Persuasion231 cited
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  • 2011A Measure of Perceived Argument Strength: Reliability and Validity200 cited