Retailing in rural Finland and the challenge of nearby cities

Heli Marjanen

20 citations0/0 files storedInternational Journal of Retail & Distribution Management

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Consumer Retail Behavior Studies Regional Economics and Spatial Analysis Consumer Market Behavior and Pricing

Abstract

Reviews the trends in Finland towards greater concentration and more hypermarkets, power centres and out‐of‐town centres. Provides the background for a mail survey of 857 householders residing in rural areas surrounding the small municipality of Aura. These residents are subject to the attractions of two nearby shopping developments and three cities. The results revealed that not only the disadvantaged but also affluent, mobile, middle‐aged people very often use the retail facilities located in their home areas. Aura has the greatest market share among the alternative shopping destinations, especially when grocery shopping is involved. The market shares of two nearby shopping developments, but also the market share of Turku CBD, were smaller than expected. Shopping preferences for the nearby developments and cities are greatest for products such as clothes and shoes.

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References

1998Spatial Behavior: A Geographic Perspective 2000Methods and Techniques in Human Geography 1983Patronage behavior and retail management 1998The impact of a market spoiler on consumer preference structures (or, what happens when Wal-Mart comes to town)1991Regional shopping centres.1997Town centre versus out‐of‐town shopping: a consumer perspective 1998The breaking of the fourth wave: recent out-of-town retail developments in Britain 1997The development of a US retail format in Europe: the case of factory outlet centres

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