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‘Kid tested, mother approved’: the relationship between advertising expenditures and ‘most-loved’ brands
16 references·0 citing·38 second hop
‘Kid tested, mother approved’: the relationship between advertising expenditures and ‘most-loved’ brands (2015)‘Kid tested, mother approved’: the relati…Advances in Consumer Research (2025)Advances in Consumer ResearchWhen Intrusive Can Be Likable (2011)When Intrusive Can Be LikableWho’s messing with my mind? (2008)Who’s messing with my mind?Handbook of consumer psychology (2008)Handbook of consumer psycholo…Does Advertising Literacy Mediate the Effects of Advertising on Children? A Critical Examination of Two Linked Research Literatures in Relation to Obesity and Food Choice (2006)Does Advertising Literacy Med…Report of the APA Task Force on Advertising and Children (2004)Report of the APA Task Force …Assessing the Effects of Animation in Online Banner Advertising (2004)Assessing the Effects of Anim…Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude (2002)Investigating the Effectivene…Toward a Framework of Product Placement: Theoretical Propositions (1998)Toward a Framework of Product…Persuasion Knowledge: Lay People's and Researchers' Beliefs about the Psychology of Advertising (1995)Persuasion Knowledge: Lay Peo…The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)The Persuasion Knowledge Mode…A Review and Critique of the Hierarchy of Effects in Advertising (1990)A Review and Critique of the …Modeling Advertising-Sales Relationships Involving Feedback: A Time Series Analysis of Six Cereal Brands (1982)Modeling Advertising-Sales Re…Rates of Amortization of Advertising Expenditures (1971)Rates of Amortization of Adve…A Model for Predictive Measurements of Advertising Effectiveness (1961)A Model for Predictive Measur…A Model for Predictive Measurements of Advertising Effectiveness (1961)A Model for Predictive Measur…Self-Perception Theory (1972)The processes of causal attribution. (1973)Feeling and thinking: Preferences need no inferences. (1980)A conceptual framework of hotel experience and customer‐based brand equity (2010)The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook (2013)Influence of social media marketing communications on young consumers’ attitudes (2017)The Psychology of Interpersonal Relations. (1958)The Elaboration Likelihood Model of Persuasion (1986)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)ATTITUDES AND ATTITUDE CHANGE (1997)Networked Narratives: UnderstandingWord-of-Mouth Marketing in Online Communities (2014)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)Ethnopsychologies: Cultural variations in theories of mind. (1998)Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent (2000)Guilt appeals: Persuasion knowledge and charitable giving (2007)Experimental Design: Procedures for the Behavioral Sciences (2013)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Schema Congruity as a Basis for Product Evaluation (1989)Using Drama to Persuade (1989)Online Display Advertising: Targeting and Obtrusiveness (2011)Authenticity under threat: When social media influencers need to go beyond self-presentation (2018)Instafamous and social media influencer marketing (2019)Introducing the PCMC Model: An Investigative Framework for Young People's Processing of Commercialized Media Content (2010)Reconsidering Advertising Literacy as a Defense Against Advertising Effects (2011)Knowing when to doubt: Developing a critical stance when learning from others. (2012)Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior. (1988)Customer engagement: the construct, antecedents, and consequences (2016)Understanding Customer Experience Throughout the Customer Journey (2016)Managing Brands in the Social Media Environment (2013)Choice overload: A conceptual review and meta‐analysis (2014)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual's Psychological Connection to Sport (2001)A model of perceived image, memorable tourism experiences and revisit intention (2017)Interactive Food and Beverage Marketing: Targeting Adolescents in the Digital Age (2009)Comparing Children's and Adults' Cognitive Advertising Competences in the Netherlands (2010)US Food Company Branded Advergames on the Internet: Children's exposure and effects on snack consumption (2011)
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References

  • 2025Advances in Consumer Research13,264 cited
  • 1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts3,796 cited
  • 1961A Model for Predictive Measurements of Advertising Effectiveness1,525 cited
  • 2008Handbook of consumer psychology1,195 cited
  • 1961A Model for Predictive Measurements of Advertising Effectiveness797 cited
  • 2002Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude792 cited
  • 1990A Review and Critique of the Hierarchy of Effects in Advertising429 cited
  • 2006Does Advertising Literacy Mediate the Effects of Advertising on Children? A Critical Examination of Two Linked Research Literatures in Relation to Obesity and Food Choice392 cited
  • 1995Persuasion Knowledge: Lay People's and Researchers' Beliefs about the Psychology of Advertising344 cited
  • 2004Report of the APA Task Force on Advertising and Children296 cited
  • 2008Who’s messing with my mind?255 cited
  • 1998Toward a Framework of Product Placement: Theoretical Propositions222 cited
  • 2004Assessing the Effects of Animation in Online Banner Advertising159 cited
  • 1971Rates of Amortization of Advertising Expenditures126 cited

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2011
When Intrusive Can Be Likable
98 cited
  • 1982Modeling Advertising-Sales Relationships Involving Feedback: A Time Series Analysis of Six Cereal Brands72 cited
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