Cartoon planet: worlds of production and global production networks in the animation industry

Abstract

As more animated films are produced, new “worlds of production” have emerged. The animation production system is distinct from film production, relying on different technologies and labor skills. Its globalization, therefore, has taken place differently, although both are structured by the global production networks of the media conglomerates. We present a framework for understanding the animation industry, its international division of labor, and its diverse markets, enabled by pools of artistic labor, growing demand, and the diffusion of production skills.

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