SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Uninformative Advertising as an Invitation to Search
16 references·16 citing·46 second hopsampled
Uninformative Advertising as an Invitation to Search (2011)Uninformative Advertising as an Invitatio…Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix (2008)Online Consumer Review: Word-…The Effect of Word of Mouth on Sales: Online Book Reviews (2006)The Effect of Word of Mouth o…Using Online Conversations to Study Word-of-Mouth Communication (2004)Using Online Conversations to…Middle‐Status Conformity: Theoretical Restatement and Empirical Demonstration in Two Markets (2001)Middle‐Status Conformity: The…Images in Advertising: The Need for a Theory of Visual Rhetoric (1994)Images in Advertising: The Ne…Theory of Industrial Organization. (1989)Theory of Industrial Organiza…Umbrella Branding as a Signal of New Product Quality: An Example of Signalling by Posting a Bond (1988)Umbrella Branding as a Signal…The Theory of Industrial Organization (1988)The Theory of Industrial Orga…Signaling Games and Stable Equilibria (1987)Signaling Games and Stable Eq…Price and Advertising Signals of Product Quality (1986)Price and Advertising Signals…Hierarchies and Bureaucracies: On the Role of Collusion in Organizations (1986)Hierarchies and Bureaucracies…Judgement under Uncertainty: Heuristics and Biases (1983)Judgement under Uncertainty: …Good News and Bad News: Representation Theorems and Applications (1981)Good News and Bad News: Repre…Equilibrium Distributions of Sales and Advertising Prices (1977)Equilibrium Distributions of …Advertising as Information (1974)Advertising as InformationConformity, status, and idiosyncrasy credit. (1958)Conformity, status, and idios…Distance and Alternative Signals of Status: A Unifying Framework (2022)Distance and Alternative Sign…Targeted Advertising and Consumer Inference (2021)Targeted Advertising and Cons…Inefficiencies in Digital Advertising Markets (2020)Inefficiencies in Digital Adv…Trickle-Round Signals: When Low Status Is Mixed with High (2019)Trickle-Round Signals: When L…The Interval Structure of Optimal Disclosure (2019)The Interval Structure of Opt…Quality and Pricing Decisions in a Market with Consumer Information Sharing (2018)Quality and Pricing Decisions…Strategic Information Transmission in Peer-to-Peer Lending Markets (2017)Strategic Information Transmi…Untangling Searchable and Experiential Quality Responses to Counterfeits (2016)Untangling Searchable and Exp…Too Much Information? Information Provision and Search Costs (2015)Too Much Information? Informa…Display advertising’s competitive spillovers to consumer search (2015)Display advertising’s competi…Signaling Through Pricing by Service Providers with Social Preferences (2014)Signaling Through Pricing by …Persuasive Puffery (2014)Persuasive PufferyThe Impact of Consumer Attentiveness and Search Costs on Firm Quality Disclosure: A Competitive Analysis (2013)The Impact of Consumer Attent…Promotional Reviews: An Empirical Investigation of Online Review Manipulation (2012)Promotional Reviews: An Empir…Facilitating Fit Revelation in the Competitive Market (2012)Facilitating Fit Revelation i…Advertising and Consumers' Communications (2012)Advertising and Consumers' Co…COUNTERSPECULATION, AUCTIONS, AND COMPETITIVE SEALED TENDERS (1961)The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)Moral Hazard and Observability (1979)An Analysis of the Principal-Agent Problem (1983)Aggregation and Linearity in the Provision of Intertemporal Incentives (1987)The Theory of Incentives: The Principal-Agent Model (2001)Information and Consumer Behavior (1970)Job Market Signaling (1973)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY. (1990)Corporate social responsibility and access to finance (2013)Crime and Punishment: An Economic Approach (1968)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Corporate Social Responsibility: A Theory of the Firm Perspective (2001)Strategic Information Transmission (1982)Biological signals as handicaps (1990)Intrinsic and Extrinsic Motivation (2003)Incentives and Prosocial Behavior (2006)The Strength of Weak Ties (1973)Biases in Dynamic Models with Fixed Effects (1981)Some Tests of Specification for Panel Data: Monte Carlo Evidence and an Application to Employment Equations (1991)Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site (2009)Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics (2010)Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing (2012)Dimensions of Consumer Expertise (1987)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Deriving the Pricing Power of Product Features by Mining Consumer Reviews (2011)Managing Brands in the Social Media Environment (2013)Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content (2013)Negation in syntax: on the nature of functional categories and projections (1991)Autolexical syntax : A theory of parallel grammatical representations. By Jerrold M. Sadock Chicago: University of Chicago Press, 1991. Pp. 254. (1997)The Incumbent's Curse? Incumbency, Size, and Radical Product Innovation (2000)Organizational Knowledge Creation Theory: Evolutionary Paths and Future Advances (2006)Verb Movement, Universal Grammar, and the Structure of IP, 1989 (2013)Medical Innovation: A Diffusion Study. (1967)Word-of-Mouth Communication and Social Learning (1995)Trust among strangers in internet transactions: Empirical analysis of eBay' s reputation system (2004)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Consumer engagement in a virtual brand community: An exploratory analysis (2011)What Makes Online Content Viral? (2011)A Model of Growth Through Creative Destruction (1992)General purpose technologies ‘Engines of growth’? (1995)International Norm Dynamics and Political Change (1998)Introduction: epistemic communities and international policy coordination (1992)Investor Psychology and Security Market Under‐ and Overreactions (1998)The Influence of Culture, Community, and the Nested‐Self in the Stress Process: Advancing Conservation of Resources Theory (2001)
this work references cited by second hop· second hop is a sample of the most-cited connections

References

  • 1988The Theory of Industrial Organization8,578 cited
  • 2006The Effect of Word of Mouth on Sales: Online Book Reviews5,993 cited
  • 1989Theory of Industrial Organization.5,142 cited
  • 1983Judgement under Uncertainty: Heuristics and Biases3,812 cited
  • 1974Advertising as Information3,430 cited
  • 1987Signaling Games and Stable Equilibria3,227 cited
  • 1981Good News and Bad News: Representation Theorems and Applications3,198 cited
  • 2004Using Online Conversations to Study Word-of-Mouth Communication2,600 cited
  • 1986Price and Advertising Signals of Product Quality2,284 cited
  • 2008Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix1,813 cited
  • 1986Hierarchies and Bureaucracies: On the Role of Collusion in Organizations1,227 cited
  • 1977Equilibrium Distributions of Sales and Advertising Prices1,034 cited
  • 1958Conformity, status, and idiosyncrasy credit.925 cited
  • 2001Middle‐Status Conformity: Theoretical Restatement and Empirical Demonstration in Two Markets847 cited
  • 1988Umbrella Branding as a Signal of New Product Quality: An Example of Signalling by Posting a Bond796 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 1994Images in Advertising: The Need for a Theory of Visual Rhetoric790 cited
  • Cited by

    • 2012Promotional Reviews: An Empirical Investigation of Online Review Manipulation201 cited
    • 2018Quality and Pricing Decisions in a Market with Consumer Information Sharing165 cited
    • 2020Inefficiencies in Digital Advertising Markets162 cited
    • 2015Too Much Information? Information Provision and Search Costs133 cited
    • 2016Untangling Searchable and Experiential Quality Responses to Counterfeits121 cited
    • 2019The Interval Structure of Optimal Disclosure105 cited
    • 2015Display advertising’s competitive spillovers to consumer search102 cited
    • 2017Strategic Information Transmission in Peer-to-Peer Lending Markets101 cited
    • 2012Facilitating Fit Revelation in the Competitive Market97 cited
    • 2012Advertising and Consumers' Communications94 cited
    • 2021Targeted Advertising and Consumer Inference93 cited
    • 2019Trickle-Round Signals: When Low Status Is Mixed with High85 cited
    • 2014Persuasive Puffery83 cited
    • 2014Signaling Through Pricing by Service Providers with Social Preferences82 cited
    • 2013The Impact of Consumer Attentiveness and Search Costs on Firm Quality Disclosure: A Competitive Analysis77 cited
    • 2022Distance and Alternative Signals of Status: A Unifying Framework75 cited