Citation map · Study

SZodixStudyAcademic Library

Dashboard Shelves Open access My library Inbox Notes Write Learn Alerts

More

Ask your library Notifications Quick cite Review

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Masters of War: Rivals' Product Innovation and New Advertising in Mature Product Markets

16 references·16 citing·53 second hopsampled

FromToDepth

this work references cited by second hop· second hop is a sample of the most-cited connections

References

1992The Cross-Section of Expected Stock Returns17,251 cited
2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
2005Market value and patent citations3,383 cited
1993The Measurement and Determinants of Brand Equity: A Financial Approach1,502 cited
2003Trading off between Value Creation and Value Appropriation: The Financial Implications of Shifts in Strategic Emphasis939 cited
1996Technology and market structure621 cited
2004New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry606 cited
2006Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models574 cited
2004Trademarks as an indicator of innovation and industrial change571 cited
2004How is Manifest Branding Strategy Related to the Intangible Value of a Corporation?563 cited
1992NONRESPONSE AND DELAYED RESPONSE TO COMPETITIVE MOVES: THE ROLES OF COMPETITOR DEPENDENCE AND ACTION IRREVERSIBILITY.562 cited
1990Broader Product Line: A Necessity to Achieve Success?551 cited
1995Stock Market Reactions to Brand Extension Announcements: The Effects of Brand Attitude and Familiarity516 cited
1998IMPACT OF STRATEGIC ALLIANCES ON FIRM VALUATION.483 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

1996In Search of the Marketing Imagination: Factors Affecting the Creativity of Marketing Programs for Mature Products447 cited

1999Product Proliferation: An Empirical Analysis of Product Line Determinants and Market Outcomes362 cited

Cited by

2011Using rival effects to identify synergies and improve merger typologies125 cited
2019Knowledge to money: Assessing the business performance effects of publicly-funded R&D grants114 cited
2018It’s time to sober up: The direct costs, side effects and long-term consequences of creativity and innovation99 cited
2012The cost of integrating external technologies: Supply and demand drivers of value creation in the markets for technology93 cited
2013The antecedents and consequences of product and process innovation strategy implementation in Australian manufacturing firms91 cited
2011Stock Market Reaction to Unexpected Growth in Marketing Expenditure: Negative for Sales Force, Contingent on Spending Level for Advertising87 cited
2023The S-shaped relationship between open innovation and financial performance: A longitudinal perspective using a novel text-based measure80 cited
2012Category Divergence, Straddling, and Currency: Open Innovation and the Legitimation of Illegitimate Categories76 cited
2020INTANGIBLE ASSETS INVESTMENT AND FIRMS’ PERFORMANCE: EVIDENCE FROM SMALL AND MEDIUM-SIZED ENTERPRISES IN KOREA74 cited
2022Digital Platform Ecosystem Dynamics: The Roles of Product Scope, Innovation, and Collaborative Network Centrality71 cited
2020Product‐market competition and resource redeployment in multi‐business firms58 cited
2021How Inductive and Deductive Generalization Shape the Guilt-by-Association Phenomenon Among Firms: Theory and Evidence50 cited
2013Is A Counterattack The Best Defense? Competitive Dynamics Through Acquisitions47 cited
2016Competitive Impacts of Software Patents in the IT Industry31 cited
2022Advertising expenditure and stock performance: A bibliometric analysis31 cited
2022The effect of trademark breadth on IPO valuation and post-IPO performance: an empirical investigation of 1510 European IPOs30 cited