Product-Service System Design Approach for the Base of the Pyramid Markets: Practical Evidence from the Energy Sector in the Brazilian Context

Abstract

In Emerging Markets, the product-service system (PSS) design approach may represent a promising solution as a socially and environmentally sound path to economic development. In addition, the energy sector has a major role for the social-economic development and is central to poverty alleviation. Therefore, this study aims to analyse the challenges of increasing the well-being of the lowincome population by means of proposing functional systems of products and services for the energy sector with an emphasis on achieving more sustainable results. The research adopts an exploratory approach, it is qualitative in nature and it is composed of two main stages; a literature review and literature based analysis of case studies. As a result, this research outlines the potentials of designing product-services systems for BoP Markets.

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