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ArticleDesign considerations for base of the pyramid(BoP) projects

LA Gomez Castillo2012

Article2012

Design considerations for base of the pyramid(BoP) projects

LA Gomez Castillo · Jan Carel Diehl · Johannes Cornelius Brezet

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Innovation and Socioeconomic Development Business Strategies and Innovation ICT in Developing Communities

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References

2010The fortune at the bottom of the pyramid 2007The next 4 billion : market size and business strategy at the base of the pyramid 2008Developing countries and innovation: Searching for a new analytical approach 2017Sustainability Challenges and Solutions at the Base of the Pyramid 2006Strategic Innovation at the Base of the Economic Pyramid 2007Design For The Other 90

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2020Developing a marketing framework for the bottom of the pyramid consumers 2023A framework for designing frugal innovations in marginalised contexts 2016The Effects of National Cultural Traits on BOP Consumer Behavior 2014Developing Blue Ocean Strategy of Sustainable Product Design and Development for Business Opportunities of BOP Groups in Taiwan 2023Transdisciplinary Research, Sustainability, and Social Transformation 2016Design Tools for Enhanced New Product Development in Low Income Economies 2019Exploratory Study of the Integration of Frugal Innovation in the Design of Products for the BoP

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Year2012

Typearticle

Published2012-01-01

Languageen

Citations38

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ShelfInnovation and Socioeconomic Development

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openalex_workW3044554501

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2013

Product-Service System Design Approach for the Base of the Pyramid Markets: Practical Evidence from the Energy Sector in the Brazilian Context