Variations in Perception of Clothing as a Function of Dress Form and Viewers' Social Community

Jennifer Noesjirwan · June Crawford

44 citations0/0 files storedPerceptual and Motor Skills

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Fashion and Cultural Textiles Social and Intergroup Psychology Consumer Perception and Purchasing Behavior

Abstract

The study tested the prediction that social attributions made on the basis of clothing cues vary both as a function of the dress form and as a function of the particular social community of the viewer. A 4 by 4 factorial design was employed with students from one of 4 different faculties responding to a questionnaire about a photograph portraying one of 4 types of dress. While clothing conveys a variety of social meanings, the meaning attributed depends on the context of the viewers' social framework of interpretation.

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1998Fashion involvement, self‐monitoring and the meaning of brands 2004Dimensions of brand purchasing behaviour: consumers in the 18–24 age group 1990In Search of a Common Thread: Classification of Information Communicated Through Dress 2009An extended theoretical model of fashion clothing involvement 2010Fashion consumer profiles in the Portuguese market: involvement, innovativeness, self‐expression and impulsiveness as segmentation criteria 2009Is fashion promoting counterfeit brands?2002Toward understanding the young consumer's brand associations and ethnocentrism in the lion's port 2012Influence of collective self esteem on fashion clothing involvement among Indian women

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